We were lucky to catch up with Shantell’s Natural Hair recently and have shared our conversation below.
Shantell’s Natural , looking forward to hearing all of your stories today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
A couple years ago, Shantell realized some of the chemicals, ingredients, and treatments used to style her hair and also products that she used on her skin were not healthy for the body and her children as well, which is what led to her starting her own business in the cosmetic industry and providing products and services that would help her customers and community.
Before starting her own business in the cosmetic industry, Shantell always did hair tutorials on her and her daughter Savannah’s hair, sharing them on social media and posted photos while giving others advice on how to care for their natural hair. At the time, Shantell would buy so many cosmetic products at her local beauty supply stores that she just knew that this was her passion to create her own cosmetics.
Shantell never imagined that she would be an entrepreneur or could start her own business. When she first started her first business, Shantell had little experience in cosmetics and formulating the perfect products for her, her family, and customers. Shantell did not give up no matter what it took to become the best cosmetic formulator. She began selling at pop-up shops, farmers markets and at other events. Her customers were satisfied with her products but Shantell wanted to get better at formulating and creating the amazing products and expand her business as well. Shantell began creating skincare products and was happy to add more to her cosmetic line.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
Meet Shantell, a small business owner and Mompreneur of three children going on four. Shantell was born and raised in Washington, D.C., and enjoys spending time with her family, making cosmetics, and making YouTube videos for her channel.
She is also the owner of a local small business in the cosmetic industry, while raising her three children as well. She is the Owner, Founder, CEO, Creator & Mompreneur of Shantell’s Natural Hair. She has sold her cosmetic products at the SW Farmers Market, the AutoShop at Union Market, and many others in the community and enjoys connecting with the people there. To help grow her business, Shantell has attended several webinars and read books to expand her knowledge.
Shantell’s Natural Hair has many repeat customers who have described how it helped their hair and skin. She specializes in creating high quality, homemade cosmetic products such as body butters, hair conditioners, beard oils, body oils, and lip gloss just to name a few. Her products are made with natural and/or organic ingredients such as Shea Butter, Mango Butter, Emulsifying Wax, Coconut Oil, Rosehip Seed Oil, and Sunflower Oil just name a few. Shantell wants her customers to know the importance of healthy cosmetic products and how they can benefit them along the way. Her products help with hair growth, eczema, split ends, breakage, wrinkles, dry skin, and other conditions.
Shantell has been featured on ABC 7 news for her cosmetics, been in the Small Business Spotlight in the newspaper, known as #1 best cosmetic business, and many others. Some of Shantell’s Natural Hair best-selling cosmetic products are Moisturizing Body Oil, The Natural Way Super Hair Growth OIl, The Natural Way Hair Styling Milk Leave-In Conditioner Cream, Vanilla Frosting Body Butter, and The Natural Way Twisting Hair Butter.
Now Shantell has expanded more, has three employees and she also teaches others on how she got to where she is today and is helping others on what she knows. She is now an author and has written books such as 5-1 The Book Of Boss Moves, The Business Planner For The Business Mindset, The Truth About Law of Attraction & Manifestation and now she’s working on launching more books to help others.
Shantell’s mission is to continue to inspire, motivate, help others and continue to create more cosmetics and hopefully open up her own warehouse space in the near future.
You can contact Shantell on her social media platforms at Shantell’s Natural Hair via Instagram, Facebook and YouTube, and check out her website at www.shantellsnaturalhair.com for all your cosmetic needs.
Can you talk to us about manufacturing? How’d you figure it all out? We’d love to hear the story.
Shantell’s Natural Hair manufactures her own products. Shantell has learned along the way, read many books and took courses/classes in formulating cosmetic products.
Shantell has learned that formulating cosmetics is all about science and is very important because it involves the customers health. The learning never ends with Shantell because learning expands her mind and growth in life.
What do you think helped you build your reputation within your market?
Shantell’s products speaks for themselves. When customers see them or smell them at pop-up shops or at any event they just fall in love with them. Shantell has connected with many customers, and currently is looking for other entrepreneurs on social media to collaborate with. Shantell takes her business very seriously by marketing properly, making sure that her products are amazing to help make her customers happy, attractive labels, and her product photos are professional. Shantell is very consistent with posting on her social media platforms as well.
Contact Info:
- Website: Shantellsnaturalhair.com
- Instagram: Shantellsnaturalhair
- Facebook: Shantell’s Natural Hair LLC
- Youtube: Shantell’s Natural Hair
Image Credits
Shantell Taylor Shantell’s Natural Hair
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