Alright – so today we’ve got the honor of introducing you to LEXI SIDERMAN. We think you’ll enjoy our conversation, we’ve shared it below.
LEXI, appreciate you joining us today. Did you always know you wanted to pursue a creative or artistic career? When did you first know?
There isn’t a time I can remember when makeup wasn’t a part of my life. As a young girl struggling with insecurities and stress, makeup was a way I could escape. It helped me express my individuality and creativity and made me feel powerful. However, I did not feel I could pursue makeup and be monetarily successful. Having immigrant parents I felt the need to go into a more “practical” profession in order to make them proud, Once graduating from high school I entered a program studying psychology but it felt off and unfulfilling. I knew that it was not the right path for me. After much contemplation, I decided to withdraw from my college and attend the Fashion Institute of Design and Merchandising where I got my degree in Beauty Marketing and Product Development. I met so many creative individuals and felt my world open up. I knew that makeup was my biggest passion and I had to follow my gut and pursue it.
LEXI, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I started my makeup page in 2015, however, it was not something I felt I had a substantial amount of time to devote to as I was still in school at the time. I continued to post sporadically throughout the years until the COVID-19 pandemic hit in 2020. Being home for several months I took the time to pour myself into my content and growing my presence on social media. In these last few years, I was able to build a community on my page for makeup lovers where they can interact with me and each other through tutorials, product reviews, and other makeup and fashion-related content. My page is a way for people to find new and exciting products, and techniques they may have never heard of before.
Brands related to makeup, skincare, haircare/body care, and other lifestyle products will contact me to create content that highlights and showcases their product/products to my audience. I create advertising content whether that be for the brand’s use or to post to my audience. Because my style is bold and colorful with a glam twist, my content best aligns with artistry-focused brands. I am all about standing out and doing what’s different from the “everyday” look.
There are so many things I am extremely fortunate for and proud of in my career, however, creating a makeup collab with Bella Beaute Bar has to be my proudest moment. To be able to curate a collection from start to finish and launch my own eyeshadow palette was a dream come true.
I want people to know that makeup is truly my biggest passion and that I will always give my full self to the craft. I want to encourage others to pursue their dreams and passions and to know that through hard work and perseverance, you can be successful.
What do you think is the goal or mission that drives your creative journey?
Through my makeup and artistry, I hope to bring joy to others more than anything. This is why I gravitate toward bright and bold colors in my work. I aspire to bring color to a sometimes dark world. Through my content, I hope to foster a safe community for individuals who share the same passion for makeup and to let them know that makeup is for anyone and everyone. It is a way of self-expression and therapy for many, including myself.
We’d love to hear the story of how you built up your social media audience?
The best way I found to build an audience on social media is to pick a niche you love and are passionate about and create genuine, high-quality content. Key in on trends in your field and maximize what is popular. The algorithms are always changing so it is important to stay up to date with new features/changes on apps. More than anything it is essential to build genuine connections with your audience. People want to see the real authentic you and in time, with consistency, growth will come. Making sure to interact with your audience is essential. Whether that be through comments, stories, direct messages, etc. It is important to stay connected.
Contact Info:
- Instagram: https://www.instagram.com/p/Bws0ic7pRyl/
- Twitter: https://twitter.com/lexilalamakeup
- Youtube: https://www.youtube.com/@lexilalamakeup3901
- Other: https://www.tiktok.com/@lexilalamakeup
Image Credits
All images were shot by me.