We were lucky to catch up with Shreena Shah recently and have shared our conversation below.

Hi Shreena, thanks for joining us today. What’s the backstory behind how you came up with the idea for your business?

I moved to USA after my marriage in 2008. I was working in multiple fields to get job satisfaction which took a whole three years, much later i had a baby girl and with no family around I had to take care of the child. As much as i was fully aware that i wanted to start my own business and wanted to become an entrepreneur,with my mother duties kept me in running with multiple idea of starting one. As my child went to school I got sometime to explore my ideas and thoughts on starting a business. As a child i always wanted to wanted to bake cakes, pastries and other delicacies but not the usual you get around. Coming from an Indian family household I have learnt the Indian delicacies and sweets which gave me the idea to create multiple fusions of the products I currently make. This would enhance taste buds of people who always look forward to something sweet with a twist. People have many functions and look forward to something unique hence my first creation was Dessert shot Glasses, which is Indian and western fusion.

Shreena, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Shreena Shah handles sinful Temptations. She is the mother of a beautiful daughter and the owner of several enterprises, being a mom-preneur. Society, school, and surroundings instilled in her from an early age that success entailed getting high grades, having a decent job, buying a home, and adhering to the status quo.

She had spent a few years in the corporate world, but she knew she wanted to do something unique. She believed she wasn’t born for a 9-to-5 career. She constantly desired to be her own boss to have tight freedom over her time and finances, so she became an entrepreneur.

She had always loved baking and experimenting with new delicacies since she was a teenager. When she was looking for something different to do a few years ago, she realized that nothing could be better than pursuing her own passion for baking and making delicacies. That’s when Shreena’s Sinful Temptations was founded. Sinful Temptations was born when family and friends appreciated her homemade fusion treats that she put together for a tasting session.

Nothing makes her happier than envisioning a flavor and design for an item and then bringing it to life. She believes that she wouldn’t be able to accomplish anything without challenges. She sees challenges as opportunities to stretch her creative muscles. Our Brand unites the client’s vision with our expertise to create mouthwatering delicacies. By merging traditional Indian sweets with classic western desserts, It preserves traditional Indian sweets and keeps them alive in the minds of millennials.

What do you think helped you build your reputation within your market?

Having unique products to cater for all occasions helped gain repeat customers. The quality of our products have helped retain customers.
Our unique presentation.
Giving a personal touch.
Exceptional customer service.

We’d love to hear a story of resilience from your journey.

Whenever you start anything you have a lot of naysayers who would make you doubt if what you are doing is right. Also operating from home is not easy as you are not considered having a full time paying job. Its also not easy to have orders and still have other responsibilities within the small kitchen area.

With COVID starting in 2020 business did take a small dip down but what kept afloat was mini house parties that required less numbers of my products.

What keeps me going is the passion to keep the vision alive for the business.

Contact Info:

• Website: www.sinfultemptationsbyshreena.com
• Instagram: www.instagram.com/sinfultemptation1
• Facebook: www.facebook.com/sinfultemptation1