We were lucky to catch up with Jasmine Ferrell recently and have shared our conversation below.

Jasmine, looking forward to hearing all of your stories today. Any thoughts about whether to ask friends and family to support your business. What’s okay in your view?

I often try not to ask friends for too much help, as I know they have their own lives and goals to focus on and hate to take up too much of their time. I tend to ask my family more for assistance and even in those instances, I try not to overload them with work. I do believe there are many ways to support a business and any way that those closest to me can assist is a great asset to me.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am proud to offer plant-based desserts and pastries to a community of individuals that not only value quality products, but care about the environment. Part of my mission is to reduce waste and use sustainable practices when selecting ingredients, baking, and packaging my products. Having a background in the environmental field, in which I currently work in, I vowed to myself that I would always operate with sustainability in mind when producing products for consumers. In addition, offering plant-based products and other allergen friendly items allows me to serve a wide range of customers, so that all can experience my baking.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

My best friend is always telling me that I have to slow down when it comes to business ideas. I often like to act on every idea that pops into my head. Last year I expanded my menu to offer a larger variety of products, and found out how difficult to sustain that is, from burnout and having difficulty keeping up with orders and events. This year I have reduced my menu to something I can manage as a single operator business.

Have you ever had to pivot?

In relation to the aforementioned question, I have had a few points in my business and personal life where I had to pivot to be more successful. In my business life I’ve had to make adjustments to how I operate, including reducing my menu to fewer items to offer quality products over a larger quantity of products. I have also had to pivot on how I select and participate in markets and pop up events, which took about a year of learning. I am happy to see the positive changes these moments of readjustment had on my business and my stress levels as a business owner. Being able to adapt and make changes is a necessary part of not just being a business owner, but life in general.

Contact Info:

• Website: https://thewildflourbaking.com
• Instagram: https://www.instagram.com/thewildflourbaking/