We caught up with the brilliant and insightful Casey Muze a few weeks ago and have shared our conversation below.

Hi Casey, thanks for joining us today. Was there a moment in your career that meaningfully altered your trajectory? If so, we’d love to hear the backstory.

Breaking the barrier of miss labels/categorizations/assumptions. The mot widely misplaced label in regard to my business AvenueSpeak is that i am hosting drum circles for the masses. Dismantling this assumption has been and sometime continue to be defining moments. The idea the drumming can be used as an instrument of healing for mental health/diagnosis and intellectually disabled individuals is a bit of a seeming spatial concept for the culture that exist in East Texas. It fun. I am right where God has placed me. He created me to audaciously stand in the gap for the creative soul. Right in the middle of mental health and East Texas.

Casey, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Holistic education is my space of services. Specifically drumming and writing. AvenueSpeak provides several services but three of those services are special. Well all of them are special but a few of them are are so incredible. I would like to introduce you to my drum ming programs: TRAP Learning and DrumTalk. The additional one are the writing workshops. 1. TRAP (The Rhythm Arts Project) Learning: Educates individuals with Intellectual and Developmental Disabilities as well as typical young children, by embracing a unique methodology that encompasses rhythm as a modality to address basic life and learning skills as well as reading, writing, and arithmetic. TRAP provides its students with the tools and confidence needed to succeed in the world. Each lesson combines four senses visual – you see the lesson, tactile – you feel the instrument, auditory – you hear the lesson read out loud, and speech – you speak the lesson. The TRAP curriculum was created specifically as a learning resource for individuals with Intellectual Differences as well as their typical peers.
2. DrumTalk is an exploration into communication, Communication of emotion has focused primarily on the neural mechanisms of communicating via speech, even though emotion is also communicated through nonverbal modalities ranging from music to body language. As these modalities are often used instead of or in addition to speech, we hypothesize that they offer something unique or supplemental that merits investigation and may have unique clinical application. Generally, emotion research has focused on the unidirectional process of perception or induction (i.e. the brain’s reactivity to emotional stimuli), in large part due to the limitation of conventional neuroimaging modalities to single subjects.
3. Writing workshops. Explore writing with Casey Muze. Each workshop is designed to unlock your creative self. Learn how to live in the moment. Learn how to create your moment. Explore your thoughts and emotions through writing prompts designed to increase the minds’ ability to think through barriers. How to live on the positive side of yourself. The benefits of writing are compiled in a list that does not exist. These are just a few that I wish to share with you!

– You will communicate with clarity. Unlike talking, when you write you look for more sophisticated words and expressions to describe what you have in mind.

– You will eliminate stress. writing and developing your ideas produces an amplified effect since not only you take them out of your mind but also the whole process of rationalization that otherwise would abstractly stay in there.

– You will be more productive. Writing activates the neurons in your brain and gets it ready to overcome the rest of the tasks

– You will gain awareness of your reality. If you write down what you have in mind each day, what you expect to achieve and how you feel according to this, you won’t need a psychologist to explain you who you are. You will realize yourself.

How’d you build such a strong reputation within your market?

I know a few things have helped me. A friend of mine said a few particular words to me when I started the idea for AvenueSpesk, “stay on brand”. I took that and ran with it. It allow me to focus in on who I sell to, who I desire to sell services to, not compromising my presentation, what branding means. It had me thinking about color, themes, phrases. “Staying on brand” has helped me define and create the simplicity in how I promote.

Any advice for growing your clientele? What’s been most effective for you?

There is 2 1. Take every opportunity to have personal interaction with intention to serve.
2. Make slow decisions

Contact Info:

• Website: https://avenuespeak.com/#about-avenue-speak
• Instagram: https://www.instagram.com/avenue_speak/
• Facebook: https://www.facebook.com/AvenueSpeakbyCaseyMuze
• Linkedin: https://www.linkedin.com/in/casey-muze-c-m-89a2a616a/
• Twitter: https://twitter.com/co_avenue

Image Credits
Claudia Camargo https://www.facebook.com/beyondthecapture