We recently connected with Juliann Johnson and have shared our conversation below.

Juliann, thanks for joining us, excited to have you contributing your stories and insights. Alright, so we’d love to hear about how you got your first client or customer. What’s the story?

My first clients, that weren’t friends or family, came from street fairs. Early on, whenever possible, we would go sign up for and set up at any and all vendor street fairs we could find. It was so great to be able to show off our clothing first hand and talk with potential clients about what they liked or would like to see. Setting up that canopy and hanging hundreds of shirts up each weekend was an incredible experience. I’m eternally grateful for any and all who stopped by to chat or purchase.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

Strike Apparel was born in San Diego, California, and established in 2018. Since its inception, Strike Apparel has been designed with the adventurer in mind. Whether you’re chasing blue skies or mountain highs, Strike Apparel has the right apparel for your epic adventures. Our exclusive hand made shirts are a must-have for your next adventure.

Many of our designs are born out of photographs taken on our own adventures. Meant to inspire and trigger your own desires to chase excitement and fun experiences, we are honored to celebrate the adventurer that lies within each of us.

Believing the uniqueness of each person should be celebrated, I began individually tie dyeing original Strike shirts. What started out as a simple, creative expression has since turned into one of Strike Apparel’s most popular offerings.

Each of our Strike Apparel tie dyed shirts is hand dyed right here in San Diego, California. This process ensures that no two tie dyed, Strike shirts will ever be truly identical, but each will instead be entirely unique, just like each of you.

What’s been the best source of new clients for you?

To this day, attending street fairs, festivals, events, etc., has been our best source for gaining new clients and supporters. For us, it’s hard to beat that talk and touch interaction we get at those events. We also rely on word of mouth endorsements from satisfied customers.

Can you talk to us about manufacturing? How’d you figure it all out? We’d love to hear the story.

I do individually screen print and tie dye each product. Learning tie dye was a lot of trial and error, a lot of mishaps to find what worked best. Eventually, I found the best products and techniques that work for me.
As for screen printing, I learned from the best: Starla Cortopassi at Kiss A Cow Studios. From the start, I wanted to learn the process of start to finish screen printing so I’d have the freedom to create and design as I’d like. I’m grateful and happy that I have this skill and ability.

Contact Info:

• Website: https://www.strikeapparel.com/
• Instagram: https://www.strikeapparel.com/
• Facebook: https://www.facebook.com/StrikeApparelCo/
• Twitter: https://twitter.com/strike_apparel
• Other: https://www.tiktok.com/@strikeapparel