Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

Stephanie Malon-Rufi

I recently rebranded my business which included a name change. I wanted to have something that resonated with what I am doing and allowed for expansion. The word ‘spark’ represents the light that I hope to bring to……. It is about sparking ideas in new ways and inspiring others to think boldly and outside of the box and to incorporate a positive social impact. Read more>>

Kacy Harnedy

I came up with Kacy’s Sacred Space because I wanted a platform where I could incorporate my yogic teachings and events alongside my clinical herbal. All of my positions have the main goal of creating safe space that are individually sacred to the individual. Read more>>

LaShonda Topps

The name Dream Tummy was generated because today’s society, everyone wants to look and feel their best without undergoing surgery or some just have issues with bloating and would like to be comfortable. We all have one ultimate goal: a dream, flat stomach (whatever a person considers flat) so why not a healthy drink to help boost your body metabolism, restore natural energy, and help lose inches off your waist to help create your “dream tummy” Read more>>

Katherine Wilson

Florabella is actually a play on my name! My maiden name is Bell and my first name is Flora. It only made sense to combine them and make them my business name. Read more>>

Sarah Waldbuesser

It took me several months of brainstorming to come up with the name for Destination Legal®. I remember walking along Lake Michigan (as I was living in Chicago at the time) and it hit me! I have a huge passion for travel and thought that would be a great way to incorporate some of myself into the brand but I also knew that we would become THE destination for coaches and online business owners looking for legal help on the internet. Read more>>

Maria Kim

When it comes to naming, it’s really just my initials and then I added favorite things. I intended to post all my favorite things on my platform but I realized it’s mostly food! I did not want to be pigeonholed to just foods though, so I kept the name. Sometimes I do think it’s a bit long and not creative enough but at this point, I feel like rebranding would be too much a hassle. Read more>>

Laetitia Samuel

E+Z stands for Evans and Zing, named after my husband and I. We pride ourself on being family-owned and are extremely passionate about the work we do. Our business not only sustains our family but supports families in the United States and at least 50 families in Ghana. E+Z is a company steeped in love, family and community. Read more>>

Amanda Saudino

Magical Girl Photography to others can mean different things depending on the reader. Is she referring to herself? Her clients? Who is the ‘girl’ in “Magical Girl Photography?” The answer comes from the Japanese word “mahō shōjo,” translated to “Magical Girl.” Magical Girl is a subgenre of Japanese media like manga or anime, and the most commonly known magical girl media is of course, Sailor Moon. Read more>>

Kyle Faucheux

The name Hidden Pine has very personal meaning to me and my family. Hidden Pine was created out of necessity to have the family dynamic we wanted. My wife and I just had our first baby and we were both working from home and raising him at the same time, it started to become difficult to do it all. She and I discussed that I would start freelancing more while she focused on him. Read more>>

Hannah Curley.

In the middle of the COVID shutdown in 2020 my parents and I decided to start a business. We started out as an antique/estate store that sold all kinds of stuff! I came up with the name The Trove from thinking about a treasure trove. We had lots of great finds at our antique store and I thought it was the perfect name. The definition for Trove is “a store of valuable or delightful things” When I moved locations and changed the store to a women’s apparel and accessory store I kept the name because we still have lots of great finds, or preloved pieces, in our jewelry, handbags, and vintage clothing. Read more>>

Tamara Paskey-Alexander

My original business name of over 11 years was Paskey Boudoir, but as we kept growing and growing, I knew we needed a re-brand. Paskey is my maiden name, and the business name I started my very first studio with in 2010. It made sense as a lone wolf business owner/ wearer of all the hats. But since I started hiring, it slowly felt less and less like it was the right name for the business. Pre-pandemic I hired my first full time employee, who is our in-house photo retoucher, Amanda. Read more>>

Gretchen Wagoner

When naming BREATHE PILATES Miami, I wanted it to be a simple name that could be easily remembered and shortened within our community. Often, I’ll hear students and colleagues refer to the studio just as “BREATHE” which I love! Also, “breathing” is one of the 6 original Pilates Principles which Joseph Pilates spoke about in his book “Return to Life Through Contrology” (Contrology was the original name of the Pilates Method). Pilates stated that “above all, learn how to breathe correctly.” Read more>>

Thamar Williams

At the one of the lowest point in my life, I needed a change and I figured rebranding my business would occupy my time and bring new purpose for me. One evening, a really good friend of mine and I sat around and threw out names until we agreed that Phenomenal Tresses was the new name for my business. It felt good to start fresh and give my business a new look. Read more>>

Jessica Cotrim

I wanted the name of my company to hold power in its essence. I wanted it to radiate intention and remind me of its purpose every time it needs to be mentioned, to hold as much strength and healing in it as I find in the work itself. There was no other way to convey that feeling without thinking about my family, my roots, my ancestors, my reasons. Read more>>

Kari Ainsworth

Why Moonbeams Unlimited? One night, over wine, my mom, Truddi Chase, author of “When Rabbit Howls” & “The Creature of Habit, A Journey” and I tried to come up with a name for this business we were dreaming about. We thought about how far we wanted to go with it. We were shooting for the moon, for the Moonbeams. And that there were so many things we wanted to do that it would be Unlimited. Read more>>

ReJuan Campbell

How I came up with my name is from Odd Future. A couple of friends and I had a group called odd future teens, in the group we all had names that fit for us in Wolf gang. So one day Im sitting on & it hits me… I say out loud ill be Casper and it stuck. I decided to keep the name for my artist name because the passing of my brother Tyler (Teekill) who was also a member. I honestly think CASPR is just a crazy looking way to read & spell it too. Read more>>

Duane Bynoe

Funny thing my brand name was initially The Produce Section. I’ve always loved fruits and vegetables as I had them growing up in Trinidad. I created a black tee, hoodie and custom Converse 70’s with that name. I did my due diligence to search the name in the trademark and copyright database. I found nothing. After I had my first pop-up to release the custom Converse 70’s, I came across an Instagram account that carried the name “The Produce Section Clothing”. Read more>>

Margo Zoeller

I am a proud Filipina-American and really wanted my business to reflect my beautiful heritage. Tagalog is one of the major languages of the Philippines. Malayà in Tagalog means “free, independent”. Which feels very authentic to me. Around middle school, my family moved from South Florida to North Carolina. And this was a huge change for me. I grew up around so many different cultures, cuisines, and people in South Florida. Read more>>

Ian Williams

I wanted a name that easily stated what it is that I do. Your Table Your Chef! Private chef services was born. I wanted to leave it open in case I wanted to hire other chefs to join me. Turns out, I prefer to just work alone. Read more>>

Drew Waters

We came up with a name for our business after careful thought of what we wanted to accomplish in the industry. Argentum is a Latin word used to describe the purest form of silver. In our industry the phrase silver screen is spoken and that’s what we want to do get back to the silver screen with good storytelling. So Argentum Entertainment was born. Argentum ‘s motto is we don’t do gratuitous object above Content. We just do good storytelling.. Read more>>

Betina & Melisa Badea

When we were kids, over twenty years ago, my sister and I opened up a lemonade stand back in Europe, Romania. We really enjoyed running it —preparing lemonades, experimenting with different flavours, marketing the drinks to our friends and family members, and so forth. But, what we enjoyed most about the experience —and this will sound cheesy— was that the two of us got to work together! Read more>>

Mary Hamby

Twenty Two West comes from a place that inspires me – it’s the address of the home where I grew up and discovered the love of creating through the women who loved it before me. Read more>>

Toni Biscardi

I never though of myself as a crafter but my daughter began attending shows with her passion photography. I used to join her in those shows before covid. During covid, I needed to do something with my time in addition to working full time at home but things were slow. I began making handmade soap but saw I was spending more time making it than selling it and wasn’t a big mover. Read more>>

Kelly Girnas

Actually, when I first started the business in early 2021, my company name was Wish Pops. In October 2021, I won a contest with Dallas Marketing firm THE IT CROWD. They were sponsoring a campaign called “The Heart Behind It”, to help market a small, local business. Read more>>

Maelyn Tolbert

Becoming a licensed nail technician became a goal I set for myself in 2021. By December 2021 I was a licensed nail technician. Throughout my experience in school I’ve gone through a couple of business name changes and logo redesigns. I started out with “MaeNailedIt”. While the name was simple and catchy it didn’t truly capture the essence of myself and my business. I knew I wanted my business to speak on having an amazing experience above all else. Read more>>

Jasmine Duenas

I came up with the name “oohjazz” for my cosmetic brand “oohjazz cosmetics” from my personal Instagram which is “oohjazz” But I got the name actually from Highschool listening to bad n boujee by Migos on repeat! In the song Lil Uzi is featured in it and he goes “ooh ooh now she want fw my crew” and I loved the “ooh ooh” part and my personal instagram at the time was just “jazzzay” or something so I changed it to OOHJAZZ and when I started my brand I just added the cosmetics after It so here we are! oohjazz cosmetics! Its pronounced “Ooo” alot of people always say “oh jazz” haha. Read more>>

Eboni Cohran

Poetically Sweet was born November 16, 2020, in honor of my grandmother, Ernestine Rodgers whom I lost on Father’s Day of the same year. Growing up my grandmother was everything to me and I wanted the name of my company to have a special meaning. So, I took the two things that she loved to do bake and write poetry to honor her. Read more>>

Jhon Drawvolta

I came up with the name of my company, Inventive Endeavor Inc. by thinking about my overall long term goals. I understand that as a visual artist my work can be repurposed in many different ways. I can take a 2D drawing and turn it into a three dimensional figure. I can also take one of my Procreate images and animate it. That short animation can then be turned into an entire animated series. I try not to limit myself and my work. Read more>>

Lisa Polite

I came up with the name of my company because I wanted to leave a legacy for my family and I really wanted to be connected to the name so I googled how to say polite in French and it was Poliè which is my last name and my first name is Lisa so I put it together La Poliè and the fragrance is made in France and my brand name was created now for for the fragrance Phoenix 22 is because I did 22 years as a correctional officer me creating this fragrance is like a rebirth a new beginning for me so, that wear the fragrance name came from. Read more>>

Keonna Bayone

BayoneBeauty is derived from my last name. My last name means a lot to me because it isn’t many of us left and I want my business to be a legacy that breaks generational curses. Read more>>