Alright – so today we’ve got the honor of introducing you to Jennifer Guadron-Wyatt. We think you’ll enjoy our conversation, we’ve shared it below.
Jennifer, looking forward to hearing all of your stories today. Almost all entrepreneurs have had to decide whether to start now or later? There are always pros and cons for waiting and so we’d love to hear what you think about your decision in retrospect. If you could go back in time, would you have started your business sooner, later or at the exact time you started?
I would have definitely started sooner! I initially had the idea to launch a home organizing business back in 2015 and even opened an LLC under a different name at the time (Passions by J. Marie). But due to working full time, wrapping up my masters degree and just living my young life, I let imposter syndrome get the best of me and ultimately didn’t pursue anything then. Fast forward to early 2020, I was still working in my healthcare career full time and flourishing, but didn’t feel secure with all the changes I saw around me due to the COVID-19 pandemic. I felt like God spoke to me at that time and pushed me to get back to that idea I had 5 years ago. After some support from my then fiancée now husband, I relaunched my small business under a new name and brand and went all in. Everything happened for me the way it was supposed to but I advise anyone with a business idea and drive to just go for it!
Jennifer, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
My name is Jennifer Guadron-Wyatt, owner of J’Arrange Your Space, LLC and I have lived by the above mantra that an organized home is a organized life for many years and believe in its power wholeheartedly. As a teenager, I regularly assisted my “neat freak” mother with household cleaning & rearranging, and always sought ways to create systems for consistency and order. I wanted simplified ways to control my space & belongings, without ever letting them control me. It was through these repetitive habits that my love for home organization was born. Over the years, I continued to live by that mindset and created a life that brought me comfort and clarity. I believe that keeping my home & office in order creates a pathway to focus on what matters most to me: family, health & peace of mind. It was also important that I share this method with others so they too, can gain control over their space and life.
I launched J’Arrange Your Space, LLC as a way for me team and I to connect with clients in our community and share our love for organization, decluttering personal spaces and creating solutions for success. We understand that getting organized is easy; however, staying organized requires discipline. As professional organizers and design experts, we want to collaborate with you to help achieve your goals and bring that sense of calm & pride to your home, without the anxiety of doing it alone. Our goal is to develop systems to best serve you and your family with a judgement free, confidential and supportive approach, while recognizing this as a valuable, long-term investment into your peace of mind.
We serve residential & commercial spaces throughout the DC, Maryland and Northern Virginia region. We are also happy to provide virtual support and services to anyone outside of that area as requested. We specialize in all things home including organizing & space planning, interior décor & E-Designs, home & office downsizing, move management, document management and beyond.
I am most proud of the impact our services have had on clients well being, and peace of mind in their home. We help them create spaces that support calming the chaos and we help them fall in love with their homes again!
What’s been the most effective strategy for growing your clientele?
For J’Arrange Your Space and our particular market, the most effective strategy has been 3 fold: 1. Show up and show out every time for your client. This is beyond a revenue generating opportunity for you, it’s a chance to showcase you and your teams skills and professionalism, customer service excellence, dedication to producing a polished outcome for them and how well you can manage their project overall. Happy clients=free amazing word of mouth marketing and that helped us remain consistently booked for almost 3 years.
2. Maximizing our IG social media page has helped a lot. It’s quite time consuming to create content and answer DMs but show up and post as often as you can (I don’t believe you have to post 5x a day or put out irrelevant content just to do it) and showcase what you do. The right clients will come your way.
3. Be willing to invest in marketing visibility on larger platforms like Google and Instagram/Facebook and track it closely. The stats will show you who’s paying attention and when, and that has helped us book clients and gain followers there as well.
Can you open up about a time when you had a really close call with the business?
I sure can! ! Last summer, we were booked for a 2 day project to organize and style a craft room for an avid Lego builder and collector. It was unique in that we had never done a space like that before and I knew this would be a great opportunity to do it well and showcase the work. The client paid in full up front (which we love!) and several products were ordered per our recommendations to help get the room in order. The week before I was home visiting family in NY and the day I was to leave, my flight was unexpectedly cancelled! No trains, other flights or buses would get me home in time for the project the next day and I was stressed out! This client already made the financial investment for this work, trusted in our brand to do the job as well as took time off of work to be present. I also didn’t want to let me team down. So I convinced my husband to drive up from the DC area to Long Island NY on the spot and I agreed to drive us back home. (Thanks babe!) Thanks to Redbull and a great playlist, I got home just in time to freshen up and get onsite for the project at 9am and the client had no idea what I went through to ensure we delivered top tier service. And it was well worth it! It’s one of the most liked Reels on our IG page.
Contact Info:
- Website: https://www.jarrangeyourspace.com/
- Instagram: https://www.instagram.com/jarrangeyourspace
- Facebook: https://www.facebook.com/profile.php?id=100063625748243
- Yelp: https://yelp.to/0dG9UOsf4xb
- Other: https://www.amazon.com/shop/jarrangeyourspace?ref_=cm_sw_r_mwn_aipsfshop_aipsfjarrangeyourspace_9EZ838MB8DTZ9YW4V3R5 https://maps.app.goo.gl/WFb3TopchpojLWQM9?g_st=ic
Image Credits
J’Arrange Your Space Images by Geneva