We’re excited to introduce you to the always interesting and insightful Lina Dweik. We hope you’ll enjoy our conversation with Lina below.

Lina , looking forward to hearing all of your stories today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

My struggle with finding modest fashion pieces inspired me to bring change within the fashion industry. I’ve always been interested in modest fashion, an area of the industry that is often overlooked. I found it difficult to find pieces that were high-quality and modern while being modest. Whatever was available in the market always needed to be altered, or required me to improvise, which was not only a time-consuming hassle but I was left feeling like I had to settle with what was available. With such limited options, it was hard to feel comfortable in my own skin. I quickly realized that I was not alone, and that there are thousands of women in the same boat – all looking for the same thing. My frustration with the industry inspired me to change it from within. As they say – if you want something done, do it yourself! I took it upon myself to bring to life sketches and designs that I always envisioned wearing, and made them a reality, and from here the brand LINA DWEIK was born.

I was inspired to launch my luxury fashion brand in order to fill in this void in mainstream fashion and to bring women together through a platform to explore their femininity through uplifting and innovative designs that blend modesty with the latest trends, and redefine modesty as we know it.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I am the founder of the luxury modest wear brand, LINA DWEIK.

LINA DWEIK is an eponymous fashion house on a mission to redefine modesty. I want to create a platform for women who celebrate beauty with clothing that is modest and elevated. At LINA DWEIK, our slogan is ‘modesty redefined’. I am passionate about redefining what modesty is through luxury garments and innovative designs.

The goal of the brand is to make it easy to curate a modesty closet that makes you feel empowered and elegant, all while making sure the design provides full coverage.

My mission is to redefine the concept of modest dressing as a way of unlocking your inner confidence, bringing together women of all backgrounds to appreciate the beauty of luxury modest fashion.

What sets us apart from others is the fact that we place a lot of value on high-quality, innovative, and contemporary designs that are hassle-free for women. No need to think about closing a slit, wearing a bolero, or whether or not something is opaque. Our brand has done all the hard work for you.

Each item we design takes into consideration all of the elements that women often need to stress about to make something feel modest. All that is left for our customers to do is enjoy looking and feeling their best! We believe it is time for modest-minded women to feel heard, and be given an exceptional experience.

I am most proud of the local and international acclaim that our brand has received, the greater impact it has had on shining light on modest luxury wear, and the women who now feel like they have a sense of community.

I would love for readers to know that our brand believes that women who chose to dress modestly deserve to splurge on themselves and receive only the very best quality and elevated designs. The modest women is bold, empowered, and free to express herself through her clothing. LINA DWEIK is a brand made for women by women.

Please check us out on our Instagram at @bylinadweik or our website to place an order at www.linadweik.com

We’d love to hear a story of resilience from your journey.

Prior to officially launching my brand, I wanted to take my passion for creating modest luxury clothes, and sketching, and take the first step in making it a reality. I participated in Memphis Fashion Week’s Emerging Designer Project- 2020, in which I created a mini collection, consisting of five designs that were set to be showcased on the runway.

Unfortunately due to Covid, the runway was canceled, which was a bummer because it was an experience I was truly anticipating! Instead, my designs were showcased at the Emerging Designer Showcase.

Although things did not go as planned, the six months of preparing for the show, and the response from those who saw my designs made it clear to me that this was something I was extremely passionate about, and that I could take this vision that I had and make a platform for modest fashion. This experience ultimately led me to take the next step, and decide to officially launch my own clothing brand.

Having created the brand in the middle of the chaos of covid definitely made it more difficult because everything was so unpredictable. The designs were created, the website was ready to go live, and everything was in place for the launch to happen, but with Covid cases escalating, there never seemed to be a perfect time to officially launch. I realized that I had to accept the fact that some things were out of my control, and that I had to take a leap of faith.

Looking back at it, everything that happened to me at the time was really a blessing in disguise. With the world shut down, I had more time to get more creative with my work, and really take the time to add my final touches.

For instance, my first collection, ‘The Empress Collection’ was completely put together, and taped during Covid. I had plenty of time to prepare for it, down to every detail, and really bring my vision to life. It became an experience that I thoroughly enjoyed, rather than one that was rushed to meet a deadline.

Contact Info:

• Website: www.linadweik.com
• Instagram: @bylinadweik

Image Credits
1. Josh Owens 2. Alex Ginsburg 3. Dreadnought Photo Work 4. Anaya Murray