We’re excited to introduce you to the always interesting and insightful Amy Lawrence . We hope you’ll enjoy our conversation with Amy below.

Amy , thanks for joining us, excited to have you contributing your stories and insights. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

After being diagnosed with Lupus in 2017 which is an severe Autoimmune Disease, I founded Shape It Up Sis. I was placed on several medications which cause me to gain over 50lbs. I found myself going through depression and severe anxiety and turn to fitness and healthy eating as a way to cope with my illnesses. After researching different ways to help with my Disease i turn to a more natural healthy lifestyle and I share my journey to form a community of women who also want to change their lifestyle through healthy habits.

Shape It Up Sis was created to help women all over the world who want to change their unhealthy habits. My life challenges is what inspired my brand and I’m on a mission to help women live a more heathier, confident, fit life. I created amazing products for women of all shapes and sizes on their wellness journey.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

We are a fitness and wellness brand specializing in helping women become the best version of themselves. We help women on their weight loss journey however Shape It Up Sis is not just about fitness. It’s about helping women overcome life’s challenges. It’s about helping women physically and mentally. Mental illness is real, believe me I know. Your mental health is just as important as your physical health. My life challenges is what inspired my brand and I have helped so women all over the world become more comfortable in their skin physically and mentally. We truly pride ourselves in helping women and we are known for just that on top of our amazing products that we offer that have helped so many women lose weight and have more mental clarity. What sets me apart from others is not worrying about others and whether or not they will support what I’m doing. I do this with passion and believe I add real value to people’s lives and that makes me proud. I got to where I am at business-wise by doing a lot of research, studying and really just believing in what I am doing. If you don’t believe in what you are doing you are not going to succeed.

Any insights you can share with us about how you built up your social media presence?

The community I’ve build on Instagram is from me just being authentic, sharing my journey and giving the people what they want. For anyone that’s struggling trying to build an audience on social media the best advice I can gave, is to just be yourself, be consistent and tell your story.

Let’s talk about resilience next – do you have a story you can share with us?

The following is a story from my journey that illustrates my resilience, When first starting out things went smoothly. But inevitably, obstacles will arise when you are starting a new business and particularly with customers, and products, which need constant attention. Often, events occur which are out of your direct control. However, these obstacles are used as motivation to take my brand to the next level. I learn from this and increase how I work for my business, and this often results in pivots as to how I work, in order to create the breakthroughs needed. This keeps my business growing and evolving, my customers happy and helps maintain my competitive edge at all times. This is the philosophy I apply to my own personal goals as well as to my other businesses.

Contact Info:

• Website: https://shopshapeitup.com/
• Instagram: https://instagram.com/shapeitupsisllc
• Facebook: www.Facebook.com/shapeitupsisllc
• Youtube: https://youtu.be/LbUfoPaBRxA