Alright – so today we’ve got the honor of introducing you to Lauryn Scriber. We think you’ll enjoy our conversation, we’ve shared it below.

Lauryn, appreciate you joining us today. What’s the backstory behind how you came up with the idea for your business?

During high school, I used to do my makeup everyday. I fell in love with color and would match my lipstick and waterline to my outfits religiously. As I transitioned into college, I wanted to branch over into application, but with the schedule I had, I didn’t have much time to venture out. Towards my last semester in college, I decided to branch out into makeup application, practicing on co-workers, friends, family members etc.

When I first started, of course I wasn’t the best. I would get so frustrated as I tried to compare myself to those that have been working on their artistry much longer than myself. Through YouTube and haggling questions to other artists, I began to create a flow for myself. Even then, I still never thought that I could create a business out of it. During the middle of the pandemic, I thought to finally take the next step and practice creating.

I started to promote my business through word-of-mouth and socials. This part was the most difficult, as you tend to compare your art to how many likes/shares you receive. As I continued to create and take clients here and there, the most rewarding thing for me was the satisfaction for the final product. I started to think that if I continued to brand myself and become consistent, what would happen within a year or so? That is when I created “Edits. On the Lo”. A twist on the name comes from my love for editorial art, being able to take on takes to transform or “edit” a canvas into the desired look or concept.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

During high school, I used to do my makeup everyday. I fell in love with color and would match my lipstick and waterline to my outfits religiously. As I transitioned into college, I wanted to branch over into application, but with the schedule I had, I didn’t have much time to venture out. Towards my last semester in college, I decided to branch out into makeup application, practicing on co-workers, friends, family members etc.

When I first started, of course I wasn’t the best. I would get so frustrated as I tried to compare myself to those that have been working on their artistry much longer than myself. Through YouTube and haggling questions to other artists, I began to create a flow for myself. Even then, I still never thought that I could create a business out of it. During the middle of the pandemic, I thought to finally take the next step and practice creating.

I started to promote my business through word-of-mouth and socials. This part was the most difficult, as you tend to compare your art to how many likes/shares you receive. As I continued to create and take clients here and there, the most rewarding thing for me was the satisfaction for the final product. I started to think that if I continued to brand myself and become consistent, what would happen within a year or so? That is when I created “Edits. On the Lo”. A twist on the name comes from my love for editorial art, being able to take on takes to transform or “edit” a canvas into the desired look or concept.

Are there any resources you wish you knew about earlier in your creative journey?

I wish I invested in taking more classes earlier on. I just took on my first 1-on-1 this past October, an It was probably the best decision I made! As a creative, you are constantly learning, we’re it be on style, techniques, or best practices. I would tell anyone that wants to push their artistry is to research and find an artist that reflects a position that you want to be and invest in the class/ training. Not only will you help elevate your own work, but there’s now a resource that you can build a relationship or mentorship with.

In your view, what can society to do to best support artists, creatives and a thriving creative ecosystem?

Share and support ! Even for newer artists with smaller platforms, give them credit! Everyone has to start from somewhere and to do that community is everything. It takes a lot of courage to post your new/beginning work. I too, was nervous and still am. To watch creatives grow and to witness their journey is a beautiful process. Ride the wave with them.

Contact Info:

• Instagram: @edits.onthelo
• Other: Styleseat Booking Link: https://www.styleseat.com/m/v/editsonthelo