We were lucky to catch up with Cool Moms Club Chelsea & Ambur recently and have shared our conversation below.

Hi Cool Moms Club, thanks for joining us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

We started Cool Moms Club as a social media brand a little over two years ago, with our main following on instagram. We felt like so many mom related accounts were either depressing or so picture perfect that it felt very unrealistic. So we thought how fun would it be to showcase the actual raw side of motherhood. We wanted to keep things light hearted, funny and relatable. After we created our social media accounts we decided to create a clothing brand as well. Fashion has always been one of our passions and we have been in the beauty industry for 15 years as hairdressers, and so we thought how perfect that we can also showcase our mom style with an inclusive mom brand. We started by going through a local company selling our brand to two years later now doing it all ourselves on our website. And we have branched off from not only selling our clothing brand but we also offer unbranded clothing that we call, Cool Moms Club Basics. Which we do limited edition easy outfits for moms based on the season.
Our absolute passion and mission is creating relatable mom content & showcasing our style through our clothing brand.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

We are Chelsea and Ambur, founders and creators of the Cool Moms Club. We have been friends since 2007, when we met in cosmetology school. We connected on our mutual goofiness and love for always having a good time and we’ve been the best of friends ever since. We have worked together for the last 15 years in the hair industry which has grown our love for fashion. We have been through everything together, including having our kids at the same time. Although being moms keeps us busy as ever, we love to keep up with the latest fashion trends.

We always knew that we wanted to do something together that we were passionate about. After we had kids we thought of our idea in creating the brand. That’s when we started our journey together and created our Instagram called @coolmoms.club in 2020. We felt like so many accounts had such unrealistic expectations for moms that we wanted to create our own mom content that was raw, unfiltered and relatable. We are also extremely goofy and love to make people laugh in our content as well. Our mission was to create unfiltered motherhood content mixed with our love for fashion. Shortly after we started our clothing brand, with a local company called Ink Detroit with our simple yet chic Cool Moms Club OG mineral wash hoodie. We had so many people inquire for it that we’ve been adding to our line and building it ever since. We decided to officially take over our brand on our own with this website and extend our line with unbranded (CMC) items that we like to call BASICS BY CMC.

We also have our original staples, the OG’s Cool Moms Club, along with our seasonal limited edition Cool Moms Club drops.

Have you ever had to pivot?

We started our clothing line with a local company called Ink Detroit. They took on our idea and brand in January 2021. We worked with a designer on our original logo and then with our partnership with Ink Detroit we would come up with different designs and styles together. Ink Detroits roll was to sell our brand online and then order, print and fulfill orders. We had a great partnership and learned a lot in the two years that we worked together. We are forever greatful to them for starting us off with that opportunity. We made the decision this year in January 2023 that we wanted to branch off on our own. We felt like we wanted to take it on ourselves and have full creative control. We knew it would be a big leap for us, considering that we have a lot to keep up with with our social media as well. But this is something that we really grew more of a passion for and knew that we had to do this on our own and take that next step in our business. Now we are a couple month into doing it on our own and we couldn’t happy that we made that leap. Honestly it would have been a lot easier for us not to but when you are doing something you love to do, it really doesn’t feel like for us. And we do have some goals in mind for the brand and this was definitely the first step into that direction. It has definitely been a big learning experience for us every day. We have become quite tech savvy from two women who didn’t go to college. We love the control we have over everything and that we can make all of our decisions together for the brand.

We’d love to hear about you met your business partner.

We met each other in cosmetology school, about 15 years ago! We connected through our goofiness and the rest is history. We have been through a lot of phases of life together. After schooling we worked together for most of our careers as hairdressers. We spent our days working together and our nights and weekends going out. We both got married in our mid twenties and were in each others weddings. We went through being newlyweds together for a couple years and then we both got pregnant 6 months a apart with our first. And then we had our second 3 months a part. And we are both boy moms. We’ve been raising our kids together for the last 6 years and now we have this amazing business together where we spend a few days a week working from home with our kids most of the time. They have truly grown up together. We have been lucky to spend each phase of life together.

Contact Info:

• Website: www.coolmomsclub.store
• Instagram: @coolmoms.club
• Facebook: cool moms club
• Other: pinterest- cool moms club

Image Credits
Her Brand Photo & Jessica Snow Photography