We were lucky to catch up with Yolanda Brunson-Sarrabo recently and have shared our conversation below.

Alright, Yolanda thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Chronic Fitness is a business that lends itself to clients that have had the unpleasure of being diagnosed with some form of a chronic condition, and want to get a leg up in their exercise plan in adding a healthier perspective to their day-to-day despite whatever they’re facing, I had no inkling of starting a business in the fitness industry. My professional career was based in fashion as a Production/ Product Development Manager for some well-known corporations. I had experience in fitness gear but in no way thought my life would go into this lane of possibilities. It was when I was diagnosed with my own chronic condition and wanting to hire a trainer to take note of my can and cannot, that it was clear there was a missing mark that had room for me to delve into the possibilities of screaming “you can work out with chronic conditions”. It was when attempting to be healthier despite those variables, that I honed a plan to execute, study and certify my training as a Performance Trainer for this type of client that the business was formed.

Yolanda, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Again, my career was in fashion where I’ve worked with factories around the world in getting products in apparel produced and distributed. I worked on brands that people wore to the gym or other means of performance training, now I’m working with clients in structuring an exercise plan for what they can add during any possible treatment or post-treatment. After interviewing Personal Trainers for my own need while being diagnosed with a chronic condition, did I find that there was something missing with some of the trainers vetted, and that was the experience in fine-tuning plans for those that may not be able to fully do a bunch of leaps and bounds but wanted that boast of physical strategy while on or off medication. I did my research and saw a niche in this very unique area, and studied and got certified as a Personal Trainer as well as a Behavior Change Specialist.

I craft 25-30 minute programs for clients coping with diabetes, hypertension, and certain forms of cancer who are seeking exercise plans to add to their day-to-day while on treatment or post-treatment for their conditions. We help solve the problem of fatigue and make small strides in thinking outside of the box while trying to feel better and healthier despite the present predicament. We formulate feasible goals like balance-related drills, to various forms of low-impact to medium-impact training in under an hour. It allows the clients to feel like they’ve accomplished the most in movement while also being mindful of their situation but also accomplishing movement that helps them in their physical and mental state.

I provide a full spectrum during the under 60 minutes of movement. I bring low to moderate levels of strength training while moving up the mark based on the client’s abilities. My business is unique in studying the conditions that may limit a client while incorporating well-structured routines that allow for reasonable management while meeting health goals.

I’m proud of how others have told me how this needed service is something that can and has helped a lot of people reconsider how adaptable a structured plan can be met. I like when clients come to me after a session and compliment the program and how they can use the instruction to continue making a mark in meeting their goals in exercise strategy, as well as wished their medical team would have incorporated such services when newly diagnosed with their conditions.

Our motto of “When Life Happens” is the real deal as when a shift takes place there has to be a plan B in getting back on course and I would like to think Chronic Fitness helps those in doing so.

How do you keep in touch with clients and foster brand loyalty?

Well based on the type of business I have, it can and is very client-touch-based. After an assessment and the client decides the exact service they want, I do continual follow-up as to their goals, and if the programs are chosen meet their needs. I want to help the client and try not to leave a rock unturned by following up whenever there may be questions, or if the client falls off. I want my client to understand that the process is much more a marathon than a sprint. Our motto holds strong here because “When Life Happens” can be any pebble that pops up and allows them space and open door to when its time to get back in step. We incorporate fitness challenges for a select few and ensure clients sign up for quarterly newsletters with tips they can take advantage of while learning additional tools to win.

Can you share a story from your journey that illustrates your resilience?

Forming Chronic Fitness has been truly a step out on faith because I wasn’t sure if this was indeed a service people would be interested in. When we think of trainers we think about transforming our bodies to look a certain way; However, there’s also a sector that just wants to add being healthy and just moving after being told they have an ailment. It’s simple and less complex that can be hard to make an effort, and my business is another option for those people.

Contact Info:

• Website: https://chronicfitnessinc.com/
• Instagram: https://www.instagram.com/chronic_fitness_biz/
• Facebook: https://www.facebook.com/chronicfitness
• Linkedin: https://www.linkedin.com/in/yolanda-sarrabo-652615202/
• Twitter: https://twitter.com/cfit57755581
• Youtube: https://www.youtube.com/channel/UC7HkENZbs7oNkgexROqWSgg

Image Credits
Image Credits -Yolanda Brunson-Sarrabo, Chronic Fitness LLC