We were lucky to catch up with Nidhi Sharma recently and have shared our conversation below.

Nidhi, looking forward to hearing all of your stories today. Getting that first client is always an exciting milestone. Can you talk to us about how you got your first customer who wasn’t a friend, family, or acquaintance?

Initially, I did face a few problems. I knew I had the skill and expertise but did not know where to start with zero clientele. I realized that Maryland had a diverse population and opened our small salon in the heart of Crofton Maryland.

Soon word of mouth worked began working wonders for me. I used to provide free services just so people can give me a shot and try threading. I knew the benefits of threading outweigh that of waxing.

Eventually, women from all backgrounds realized that threading is the best and most effective way to create beautiful, clean eyebrows. I showed clients how it works on their hands first and once they got comfortable, we work on their face. Clients gradually started recognizing and commending work. That by itself was an achievement.

And felt so proud ourselves to introduce this art of threading to clients who were unaware. After a year, i established a loyal client base. My clients always tell me that i have the best threading salon in Crofton maryland and i always try to live up to that.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Being a creative individual i am always exploring new ideas. In the 2010, i experienced eyebrow threading for the first time and was impressed by its impact on my appearance. I noticed that most people relied on tweezers, waxing, and razors for eyebrow shaping, which made them believe in the ancient technique of threading.

Determined to spread the word, i trained at a professional school to perfect my skills. I offer a range of services including threading and henna tattoos. After gaining valuable experience, i had difficulty finding a suitable place to practice my expertise. However, i eventually found a space in the heart of Crofton Maryland and opened a small salon with the goal of becoming the best threading salon in the area.

What’s worked well for you in terms of a source for new clients?

Word of mouth helped my business to grow. To attract clients, I offered free services so that they could try threading and see the benefits for themselves. As more and more women from different backgrounds realized the effectiveness of threading for creating beautiful eyebrows, they became my clients. I also use instagram and facebook to grow my business.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

I have a personal connection with each and everyone of my clients and i know them by name and to me they are more like family and friends then clients.

Contact Info:

• Website: www.browsbynidhi.com
• Instagram: www.instagram.com/browsbynidhi
• Facebook: https://www.facebook.com/eyebrowsbynidhi
• Yelp: https://www.yelp.com/biz/brows-by-nidhi-crofton

Image Credits
Image credit :- Browsbynidhi (owner Nidhi Sharma)