We recently connected with Lex Luga and have shared our conversation below.
Lex, thanks for taking the time to share your stories with us today It’s always helpful to hear about times when someone’s had to take a risk – how did they think through the decision, why did they take the risk, and what ended up happening. We’d love to hear about a risk you’ve taken.
Lex Luga told Canvas Rebel some things are about perception and not reality. He explains that once starting anything, it MUST be completed no matter how long it takes. He states this is a discipline that MUST be crafted and mastered. As music producer and writer Lex Luga states, Keep at it! You have to give yourself an opportunity to think things through. He now thinks it out on “Hood Idol Radio”. “The Trafficking Hour” plays new indie artists. Lex Luga is a national syndicated radio personality.
With a major in Business Administration and minor in Marketing, this gave SSC Marketing the foundation it needed. Lex Luga readily admits the first year in business was a struggle and even attempted to get a previous job back. He was rejected. Ready for the second year, he saw an opportunity to build multiple castles. Then came the “Hood Idol Tour”. He had two castles completed, “Hood Idol Tour” and SSC Marketing.
Lex, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
From Texas to Florida including Kentucky and Tennessee, Mississippi native and Jackson State University graduate, Lex Luga starts “It’s Lit TV” rebranded as “Hood Idol TV” in 2022, with a natural love for all genres of music, he is set in position to start an underground movement.
The movement pushed “Hood Idol Apparel” through underground music to allow SSC Marketing to flourish. He knew to document the movement. The Spring of 2019 “Hood Idol Magazine” launched. Castles are set in place to bring additional momentum to SSC Marketing with community involvement and advertising.
Serving customized consultations for music business owners and artists of all genres of music, Lex Luga is able to provide exposure opportunities in marketing, promotions, touring, radio, tv, and print services. The castles are standing and operational.
We’d love to hear a story of resilience from your journey.
The governor of Mississippi granted Lex Luga Radio Personality of the Year 2022. This recognition took him back to the Alamo Theater in Mississippi October 24, 2019. An award show honoring indie artists, barbers, hair stylist, nail technicians and more that would tie the castles together devastated him by the passing of an uncle that illustrated father-like qualities to him two days before the event. It’s one of the hardest things for Lex Luga to talk about. Despite the pain, the goal was to not let all those people down. Keep at it!
Is there a mission driving your creative journey?
Lex Luga is most proud of having the spirit to never give up no matter the circumstances. Because of his love for community and people, Lex Luga wants to live forever. He explains that we live forever through others. As individuals we exhibit certain qualities, attributes, characteristics, morals, and etc, and these things are passed down through generations. Lex’s father, grandfather, uncles, and a teacher saw potential in him, the work ethic and determination that would set him apart from others.
He wants people to see SSC Marketing and Hood Idol brands and see Excellence! Everything we do is Extraordinary, not ordinary. Lex Luga lets Canvas Rebel know the way particular questions were asked and expounded upon in such detail definitely made him reflect and look inward. This is something Lex has not previously done.
Contact Info:
- Website: hoodidoltour.com
- Instagram: https://www.instagram.com/Hoodidoltour/
- Facebook: https://www.facebook.com/hoodidoltour
- Youtube: https://www.youtube.com/channel/UC4RIYa7WuxX6Cz9g1TFNMWw
- Other: https://www.courcities.com/
Image Credits
article credit: Dr. Katheryn Thompson