We’re excited to introduce you to the always interesting and insightful Fred “PAID” Adams. We hope you’ll enjoy our conversation with Fred “PAID” below.
Fred “PAID”, looking forward to hearing all of your stories today. Parents can play a significant role in affecting how our lives and careers turn out – and so we think it’s important to look back and have conversations about what our parents did that affected us positive (or negatively) so that we can learn from the billions of experiences in each generation. What’s something you feel your parents did right that impacted you positively.
I contemplated on answering this question.. why? Because everything that glitters ain’t Gold. Answering this was way more complicated than I expected it to be. It wouldn’t even sound right saying my parents didn’t do “no right” when it comes to my upbringing, but the Truth is, it seems like the bad always outweighed the good. So to answer this question truthfully .. My mom showed us the struggle, she allowed us to see how hard it is out here in this world. My mom showed us that as A Black Queen with no real Job, she still will make ends meet for her children regardless of the circumstances. My mom did right by being the best she can be and hustling her ass off just to make sure we eat. My mom knew something’s could get her in trouble, but she had to make sacrifices. My parents did whatever they had to do in order to provide for us and allow us to witness a smooth upbringing.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
IMPAID has always been my Instagram handle. So it was only right I brand it and leveled it up. We started as a simple t shirt line, but I knew I wanted to be bigger. So we are constantly growing everyday and now we consider ourselves one of the top urban streetwear brands out of Atlanta. We sale everything from Tshirts to hats to underwear. With our Brand, we want to connect with our supporters in ways only we can, for instance, when you wear a IMPAID Tshirt, you should walk out the house feeling like your “The Man”! I whole heartedly love this brand and I’m super passionate about it, and since I started, it’s only one way to go & that’s UP
How’d you build such a strong reputation within your market?
I stayed true to myself!! Most people will start a brand and try so hard to correlate to other hot brands, but the truth is, the more authentic you are , the more you stand out. So for me, every since I first started , my logo has been the same. I push the same message and I constantly put certain marketing strategies in place for my “targeted audience”. Of course a lot of people sale t shirts, but NOT this one. So, BE YOURSELF & STAY AUTHENTIC
We’d really appreciate if you could talk to us about how you figured out the manufacturing process.
Yes, I currently manufacture my own products and I also work with different vendors depending on the look we are pushing for. Before I started manufacturing on my own, I spent so much funds going through other companies, which was also a lesson learned. Invest in yourselves!!
Contact Info:
- Website: impaid.myshopify.com
- Instagram: IMPAID