We caught up with the brilliant and insightful White Delicious a few weeks ago and have shared our conversation below.

Alright, White thanks for taking the time to share your stories and insights with us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

I’d be reluctant to say I’m Different from any other rapper that’s currently out there because everyone has their thing.

But something I do that most people don’t, is I write constantly. This is something I do for fun, sure. And it’s definitely a hobby, because I haven’t made any money off of it. When I make money off of it to where I can solely focus on it, it’s a career. But Im far from that point.

So like with any hobby, it’s more fun when you’re good at it. The only way to get good at something, for me, is constant repetition. Even the days where I feel I don’t have the creative inspiration, I’m either writing a new song, or focusing on an older one where I can make it better. But it’s very rare that I don’t pull my notes tab up and listen to a beat. Why? Because I love it.

Let’s be real- I don’t know where music will take me, and I don’t mind if it’s right in the spot that I’m in now. I love the process more than anything. I fund my own music, I don’t have a label backing me, and I like it that way. And if my money and my name is on a project, just know I poured my very best into it.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I’ve been rapping on and off for more than a decade at this point. But really started digging into it when COVID shutdowns hit. I’ve never had that much free time in my life, and I’m sure people can relate to that. I figured “what am I going to do with this time in my hands?”

I had some buddy’s visiting and we decided to set a mic up in my closet. I wrote my verse in 40 minutes, recorded it 20 minutes later. It was half-assed, and yet again, I didn’t like the sound of it. My lyrics were mid, my flow was whatever, it just wasn’t clicking. So I decided that if I was ever going to do this again, it was going to be done with full effort. Or I’d just stop doing it altogether.

It took me a week to write my first song, and I recorded it months later. I did it strictly to send to my friends. The feedback was a little surprising to me. You can tell when close friends are lying to you, and none of them were lying when they said they actually liked it. And most importantly, I like the sound of it too.

4-5 months later, I went into take off terminal studios and recorded a new song. Again, just for friends. I think Jake was a little surprised how well prepared I was. I rehearsed that song for weeks before I came in, and knocked the song out quick.

No one besides my friends have heard it, but it definitely made me want to do more. And also, do better. I loved being in the studio. From the minute I said the first words in a mic, to now, I got fully addicted. I couldn’t stop writing, still can’t. If money was no object, I’d be in the studio almost every day. It’s become somewhat of an obsession.

I released my first full project over the summer (Red White Delicious and Blue), and am working on the next one for Christmas (White Delicious Christmas). The only thing I’m competing with is myself. Taking progressive next steps to slowly becoming a master at this thing. I’m not perfect at it, and never will be. But by the time I’m done with it, you may just know who I am.

Is there a particular goal or mission driving your creative journey?

Well, let’s start small. I want my next project to get 5,000 plays total. It would be a good next step. It could possibly be more if I dove head first into promoting myself, but I gotta be honest, I’m not that fond of self-promotion. It’s not to say I’m above it, it just rubs me the wrong way when I know my craft isn’t where I want it to be yet.

Ultimately, I want my music to be undeniable. And when it’s undeniable, how much self-promotion is needed, really? That’s to be determined. All
I know is I don’t remember the last time I saw a Ferrari ad.

So maybe my ultimate goal is to be in the Ferrari tier of Rappers. That feels more like a dream right now, but that’s kind of the point of this whole thing, no?

What do you find most rewarding about being a creative?

The process. The finished product is for people to determine. If I put it out, it’s something I’m proud of. But I don’t think about it after that. It’s into the next project. Nick Saban said it best, “outcomes are a distraction.” I don’t get hung up on how other people perceive my music, Im just focused on what interests me and what I like. Because the feeling I have after being in the studio, or I finish writing a new song, is something I wish every one could experience. That’s what I’m chasing every time, and it gives me more than what I’m after every time too.

Image Credits
Photo taken by: Rahonlyfam