We caught up with the brilliant and insightful Laura Gethers a few weeks ago and have shared our conversation below.

Hi Laura, thanks for joining us today. How did you come up with the idea for your business?

Love Harder is a result of desiring to solve a problem I saw among peers, friends, and family. The couples wanted to address their issues, but they were not ready to commit to counseling. I created an obstacle course focused on teamwork, trust, and communication. The obstacle course allowed couples to identify issues they faced in a non-threatening environment. After the couples completed the obstacle course; we sat in a huddle and discussed some of the challenges faced when trying to complete the course. The group setting allowed couples to see they were not alone in their issues. It also allowed them mentorship opportunities from other attendees. The goal was to start the conversation in hopes of couples continuing it and getting other services needed to repair or enhance their relationship.

Love Harder’s services started with an obstacle course and expanded to journals, conferences, and one-on-one coaching services. We are continuing to grow by offering services to the entire family unit and creating social opportunities for couples to come together and fellowship with one another.

If you are a problem solver or desire to serve others, consider being a marriage coach. You have the opportunity to help couples establish a legacy for their family. This work can be challenging, but it is so rewarding to see two people work together as a team and overcome the obstacles they face in their relationship.

Laura, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am Laura Gethers, wife, mother, author, speaker, and founder and certified marriage coach of Love Harder Marriage Coaching. It was not my plan to enter the marriage coaching industry; however, it was my calling. My natural love for family and marriage paired with God’s commission caused me to address some of the problems I saw within the marriages of friends and family.

Through Love Harder, couples are equipped with the tools they need so their relationships can succeed. My team and I provide workshops, conferences, and one-on-one coaching services. Love Harder is most known for the interactive”Boxing Series” of workshops “How to Fight Fair, a Couples Conflict Resolution Workshop was the first of this series. Next up was “Training to Win in Marriage,” then “So You Wanna Step into the Ring,” a workshop for those who are seriously dating and engaged. This year we are releasing “Rumble,” a workshop that helps couples repair after a tough season in their relationship.

I’m most proud of the people who choose to reach out for help and do the hard work. It takes courage and humility to do so. I am also proud of my board members, Mr. and Mrs. Copeland, Mr. and Mrs. Elliott, Mrs. Reynolds, and Ms. Amponsah. They answered my call for help and are diligently working to help grow Love Harder and serve the people we are called to serve.

I want others to know that Love Harder is here to partner with you to help you succeed in your relationships. We encourage you to be proactive in finding resources to help you thrive. You do not have to wait until your relationship is in shambles for you to reach out for service. We encourage you to identify the mission that you are on as a couple, create a maintenance plan for your relationship, and invest in services that help you do so!

How about pivoting – can you share the story of a time you’ve had to pivot?

First, being able to pivot is a necessary life skill that I am glad I learned when playing basketball. As a former basketball player, I recognize the opportunities pivoting creates. Much like the rest of the world when the pandemic hit, I had to PIVOT if I wanted to move forward in our mission for Love Harder. Pre-pandemic, my workshops, conferences, and speaking engagements were all done in person. The pandemic caused me to start conducting my workshops online, allowing me to reach couples worldwide. I am talking as far as the continent of Asia. It was a game-changer for me. It allowed me to see how I was limiting myself by thinking my workshops had to be in person.

The pandemic birthed our expansion into one-on-one coaching services. It was a result of couples needing help and counseling agencies being booked. These two things pushed me out of my comfort zone of group coaching and caused me to enter a new arena of the coaching field. I had yet to learn how much I would enjoy one-on-one coaching. I LOVE IT! The pivots though uncomfortable, were nothing but opportunities for growth and blessings for Love Harder.

How did you build your audience on social media?

I did not have a social media strategy when I started Love Harder. I decided to show up authentically and consistently. I engaged in the community and intentionally contributed quality resources to help my audience. I do not have a large following (13.4 k on Instagram) but I do have faithful followers who are committed to improving their relationships.

My advice is to be community-minded. Choose to see those in the same field of interest as potential collaborators, not competitors. Stay authentic to your voice, create quality content, and be consistent. Be faithful with little, and you will be faithful with much.

Contact Info:

• Website: lauragethers.com
• Instagram: www.instagram.com/lovehardermarriagecoaching
• Facebook: www.facebook.com/lovehardermarriagecoaching
• Youtube: https://www.youtube.com/@lovehardermarriagecoaching

Image Credits
Photos of me in boxing ring/environment were taken by Danielle Nestor of D’Marie PhotoStory. Photo of me with white shirt and red necklace and holding a book were taken by Katelyn Cheers of Katelyn Cheers photography. Photo of us sitting in a huddle were taken by Jerome Bell. Photo of me on the stage talking and with the three individuals standing in front of backdrop with boxing gloves were taken by Simeaka Melton.