Alright – so today we’ve got the honor of introducing you to Ashley Aleman. We think you’ll enjoy our conversation, we’ve shared it below.
Ashley, appreciate you joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?
I came up with this name by just really thinking outside the box. I really wanted a name that stood out so I just decided why not put AshleyCostmeticsLA. My name is ashley and I sell cosmetics. I also live in Los Angeles too so why not put it together. “AshleyCostmeticsLA”
Ashley, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Hey everyone! My name is Ashley and I own a cosmetics brand called AshleyCostmeticsLA ! I was only 19 years old when I made it ! I grew up in North Hollywood , California in Los Angeles County! I went though allot of obstacles to be where I am today ! I Thank God to be able to here for this special interview! I went to UEI college in Encino, California to take a business class in 2020 – 2021. I was nervous because I was doubting myself, but I graduated. It really motivated me to start my own business. I eventually started my own business around May 2021. I opened an online store on Esty.com to sell 10 pairs of eye lashes just to get started. It took me a lot of strength to even make an online store because I’m so shy, but I took the risk! I also made an Instagram so I can begin to start my business journey. I made my first sale in June. The beginning was pretty rough. I had to start from the bottom. It really takes a lot of discipline to run your own business. You must keep up with your marketing, branding, sales, inventory, investing into your business and loyal supporters. You must get up every day and post that content, send that email, text that customer, send out those packages, motivate your supporters, make even more content so you can attract new supporters, and customers. You need to have that business mindset and train your mind so you can really do this to achieve your goals, ambitions with hard work, determination, consistency and discipline. Take your time designing that product and testing it so you can have great results within your creation. Don’t rush your craft because it may not come out as you wanted it to. Always take your time and test what works and what doesn’t work. AshleyCostmeticsLA Lip-glosses are vegan and cruelty free. AshleycostmeticsLA Lip Glosses are infused with olive oil, castor oil, almond oil, and vitamin e oil. Also, Hydration and lock in – moisture are infused into our formula, coming with a soft tip as your applying it would be smooth to your lips. Definitely your best fiend for your lips! AshleyCostmeticsLA glosses help heal dry cracked lips, so you won’t be wearing gloss that dries out your lips though out the day. You don’t want to wear lip-gloss that dry out your lips. We have 3 glosses out right now. Clear Gloss is a clear gloss that smells like strawberries. It’s such a beautiful shiny gloss, it is one of my favorites ! We also have a pink nude that blends wonderful with ombre lips colors! Smells like strawberries as well. Goes great with whichever lip liner you’ll like to apply on your lips! Last but not least, we have a beautiful gold shimmering gloss named “Goddess”! It smells like freshly picked Strawberry and kiwis! You will fall in love with our glosses and get addicted, I promise you!
We’d love to hear a story of resilience from your journey.
At some point in the beginning of my business journey, I was struggling with marketing, packaging, content, sales marketing, and being social to supporters. I was clueless on what I was doing wrong till I was looking up solutions on YouTube. From there I started to improve from my faults of my business! Mind you, I am still growing in my business. (:
How did you put together the initial capital you needed to start your business?
I was saving money for my business to fund it. I was searching for vendors to buy the supplies to put all my products together so I can create my desired product. Eventually, when I created my desired product, I started to create content, my marketing, my sales marketing and talking to my supporters more. That’s when I started to get more recognition.
Contact Info:
- Website: https://etsy.me/3l6vCHB
- Instagram: https://www.instagram.com/p/CoAwju2yDuk/?igshid=YWJhMjlhZTc=
- Facebook: https://www.facebook.com/profile.php?id=100082365535405&mibextid=LQQJ4d
- Linkedin: https://linktr.ee/ashleypassion?fbclid=PAAaZIDNYb6w54nZ-LjMwr25RyKynzUP-Re1QmZZKv9r78-0znNyN71GtmR1I
- Youtube: https://youtube.com/@ashleycostmeticsla
- Other: You can always place your orders though my instagram dms. I currently don’t have a website babes ):!
Image Credits
Photo credits to @goldenhourpv on instagram.