We caught up with the brilliant and insightful Charnell Diamond a few weeks ago and have shared our conversation below.
Charnell, appreciate you joining us today. What do you think it takes to be successful?
The number one thing I feel it takes to be successful is consistency. Sometimes, we tend to lose faith when things don’t go as planned. Losing faith causes a lack in motivation, which leads to a lack in consistency. You never know when your breakthrough will arrive. It could be tomorrow and you could easily miss it simply because you weren’t consistent. Maintaining consistency is key.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
My name is Charnell Diamond and I am a vegan chef / influencer. I became vegan April 14, 2021, & began to share what I am eating with other beginner vegans. I noticed that not only beginners were interested in my recipes, but other vegan influencers actually loved my creations as well, which lead to me building my own community.
What sets me apart from others is my uniqueness. Everyone is unique in their very own way.
What I’m most proud of is actually finding and fulfilling my purpose by helping others eat and become healthier, and still be able to enjoy some of their favorite foods all while detoxing the body.
What I want potential acquaintances to know about my brand Dluxe Vegan is that it was created not only for us to eat good, but to also heal the world one dish at a time.
How did you put together the initial capital you needed to start your business?
Funding my business started with a business plan firstly. Dluxe Vegan is apart of Dluxe Corporation, where I manage my other businesses as well. All of my businesses generate income to support each other, which keeps other income separate and saved. Also, maintaining great personal and business credit is key.

How’d you build such a strong reputation within your market?
My creativity definitely helped build my reputation. My ability to mimic popular foods & turn them into plant based dishes with many similarities is genius in my opinion. Why should you have to miss your favorite foods because you want or have to become healthier?
Contact Info:
- Instagram: https://www.instagram.com/dluxevegan

