We caught up with the brilliant and insightful Heidi Schaer a few weeks ago and have shared our conversation below.

Alright, Heidi thanks for taking the time to share your stories and insights with us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

We wanted to create a name that was catchy and would capture the essence of what we do – providing fun, inflatable decorations for events. parties and holidays. We wanted the name to be memorable and unique, so we combined “yard” with “inflatables” to create Yardables. It’s a play on words that reflects our commitment to making every occasion more fun and less hassle.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

We started Yardables to fill an untapped market. We know a lot of people love inflatable decorations, but don’t know how to properly set them up, don’t want to store them, clean them or just don’t want to spend their time setting them up. We offer yard decorations for any holiday, event, party or occasion at no hassle to the customer. We deliver and set everything up using our extension cords, stakes, weights, ropes and a timer. We offer convenience!

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Professionalism, customer service, responsiveness, and expertise have all been extremely helpful in building our reputation within the inflatable rental market. We always strive to provide the highest quality service to our customers and make sure that their needs are met in a timely manner. We have also worked hard to continually learn new strategies to improve our installations. All of these factors have allowed us to build a positive reputation within the rental decoration market.

What’s worked well for you in terms of a source for new clients?

Social media has been the most effective tool for us. We have amazing customers that review us and post about their fantastic experience with us in local Facebook groups. Also, attending and showcasing our inflatables at local events. Since our service isn’t common, getting our name out there and explaining what we provide is key.

Contact Info:

• Website: www.yardablesusa.com
• Instagram: https://www.instagram.com/yardables/?hl=en
• Facebook: https://www.facebook.com/yardablesusa
• Linkedin: https://www.linkedin.com/company/yardables/
• Yelp: https://www.yelp.com/biz/yardables-firestone

Image Credits
Sara Zaruba Photography Yardables