We’re excited to introduce you to the always interesting and insightful Jennifer James. We hope you’ll enjoy our conversation with Jennifer below.
Hi Jennifer, thanks for joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
When I started my business my initial thought process was to keep my house from foreclosing and my oldest two daughters in college. I guess, I would say I started out of opposition not knowing it was opportunity. After beginning the process and struggles my thought process changed. Now no matter how hard things got I was going to push myself to build a legacy for my three daughters as well as, other young ladies in my path
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I’m the owner and operator of “Jenny’s Delightful Treat. A mother to three beautiful young ladies. I got into the baking business by being an answer to my problems. My home was going into foreclosure and I had two daughters about to be sent home from college. So I began to bake for a few people which turned into a business. I strive to serve everyone with a spirit of excellence and love in every treat. This is what sets me apart. I bake the most mouth watering cheesecake that you can dream of. You give me the flavor I’ll give you the creation. I also bake cakes, cookies, breads, jar cakes, and jar puddings.
This is what sets me apart. I’m most proud of the fact that my girls work with me and they enjoy it. Getting to where I am now professionally was definitely not easy. But I heard someone say a long time ago what you feed will grow. So when I realized this was the route I would take I began to feed that which I wanted to grow. I started reading Fortune magazines, I would watch You Tube videos on baking at least 30 min. a day, and I watch motivational videos from P&Z Life Coaching and many more to this day as I bake. It infuses me with power to keep on going even in the tough times. Challenges that arise now I have learned to speak to them and continue to trust that if God brought me to it He surely will bring me through it! There are so many lessons I have learned along the way. Like, ‘Do not despise small beginnings”, believe in myself before I expect others to, enjoy the process, and do not take the cake out the oven before it is done. I want the world to know your past failures, hurt, pain, or mistakes does not dictate what your future can create. I’m a black divorced, single mother from Fort Mitchell, Al . With a strong faith in God and family. Who’ve been through the storm rain and pain. A living testament to young women and men that dreams do come true! It does not matter where you come from or what they say about you God has placed a super power in you so you can become your very own Super Hero. From ashes to beauty is my story unfolding, Jenny’s Delightful Treats will be Golden.
How’d you build such a strong reputation within your market?
What helped me build my reputation with my market was seeing my market as family. I don’t just bake for money I also love what I do and for people to enjoy my gift. It is truly Love and “A little delight in every bite “.
Can you share a story from your journey that illustrates your resilience?
During the pandemic in 2020 I began to bake for people just to send love and a smile to hold in the middle of darkness. As I did people began to pay anyway. Then the market opened back up and with every product I sold I placed a note of encouragement. In the midst of a pandemic and darkness my business did better than it ever had.
Contact Info:
- Instagram: Jennys Delightful Treats
- Facebook: Jennys Delightful Treats