: We asked some of the brightest and most thoughtful entrepreneurs, artists and creatives in the community to tell us about something they believe that most people in their space disagree with and we’ve shared highlights below.

Art Hernandez

Public Presentation: Early in my career, I learned how one presents himself or herself speaks volumes for their services. Reflecting back on my early years, I could compare it to a large stage presentation similar to the hair band era. We are now celebrating our 22nd year in the industry and our returning clients are amazed at how our company has evolved within the industry. Personally, I never had the desire to follow another business’s foundation/development, but rather to develop my own business model. Read more>>

Jessie Lockhart

Real estate is a very “old school” industry and most agents who’ve been in the industry for 20+ years are struggling to modernize their businesses. I believe that social media, Instagram in particular, is a very relevant platform where you can generate leads and connect with potential clients. The issue, however, is that when most agents take to Instagram they keep their profiles very professional and only talk about real estate related topics. The problem with this is that most users on Instagram are a much younger generation and this type of content doesn’t resonate with them and is, quite frankly, boring. Read more>>

Desarae Marhofer

Most people in the esthetics beauty industry would disagree that you should support and empower your fellow esthetician. Most esthetician’s shy away from the opportunity to support, refer or collaborate with other estheticians. For as long as I have been in this industry I have noticed there has always seemed to be this overall competition mindset in our esthetics/beauty industry. The beauty industry has generally been seen as a cut throat, dog eat dog industry where the esthetician’s has always felt they must protect their clientele, their skills, talents, and knowledge. Read more>>

Mike Jones

For being an industry tasked with communication, the marketing industry by-and-large full of skeptical people who don’t believe that there is intrinsic truth behind the brands they advertise and bring to market. That is not at all what I believe (nor my business partners and staff). We believe that every brand rests on a foundation of truth – aspects about the business, it’s culture, people, worldview, context, and history – that can’t be just made up or fabricated from thin air. These truths, when discovered and defined well, produce a brand that is lasting, real, genuine, and relatable. Read more>>

Bri Sexton

Building a team takes patience. You have to give people access to you and your time, truly see them as unique people and not just a cog. Give them a place to discover and nurture the best parts of themselves and in turn they become true assets to your team and company, and you build lasting loyalty. Read more>>

Jayd Hernandez

I’ve noticed a lot of entrepreneurs are entitled. It’s the only group of people who expect investing in one training or program should and will automatically guarantee success, clients and profit. A doctor or lawyer, for example, will spend years and money to build their life long career and yet, a lot of entrepreneurs expect to be an overnight success without the time and effort put in. Read more>>

Rachel Tesch

My clients love me for this, but other photographers and my staff completely disagree with it. PRICING!!! I had an experience as a young Mom where I felt very much taken advantage of, I spent a months’ worth of income on a few pictures from a local photographer that I could not walk away from. My pricing is single point and will always stay that way, I don’t want anyone to ever feel like they are leaving their child behind when they come to my studio. All The choices are given to the parents through an email with a print release. I do this for people to have beautiful Memories. Read more>>

Regina Blohm

In our wine industry, we believe that a lot of people really think that buyers for retail and restaurants make their purchase decisions based on quality. But really, in the end, it comes down to making money for them. The more money you have to spend, as a wine owner, increases your chance to make it on to a certain wine list. Nationwide distribution is an obligation, not a choice, but to achieve that, you have to have the financial backup and the manpower to maintain it. Basically, you have to pay to play. Higher quality, smaller wine producers don’t have the money to get an importer and to be able to distribute into the US. Read more>>

Douglas King

Because we now live in a digital age, the general population believes that print material is dead. This is far from the case. It never fails that when I tell someone that I am a publisher they look at me kind of sad and say, “Oh, isn’t print dead?” This attitude generally comes from a place of ignorance or having read something online and thought it was true. In fact, in 2019 the total number of new books published throughout the world was 1,668,333 million. One factor that has caused this high number is the growth of self-publishing. Read more>>

Crystal Fielder

Vulnerability. While I don’t think it’s a matter of people disagreeing with that I do know it’s an issue for a lot of people to trust enough to be vulnerable. Even in marriage you find that spouses struggle with being completely vulnerable to each other out of fear and lack of trust. Read more>>

Jim Penson

One thing that teachers of music get wrong is making the association between musical skills and teaching skills. There’s an old saying, “Those who can’t do, teach.” I would rephrase this as “Those who can do don’t necessarily know how to teach.” Read more>>