We were lucky to catch up with Amanda E.K. recently and have shared our conversation below.

Amanda, thanks for taking the time to share your stories with us today We’d love to go back in time and hear the story of how you came up with the name of your brand?

My business name – Amandalay Industries LLC – is a Seinfeld reference, which makes me giggle. In the show, the character George fantasizes that he’s an architect who owns a company called Vandelay Industries. Despite my conservative religious upbringing, my parents always had Seinfeld playing before dinnertime, and the show has remained one of my favorites over the years, but as a child I never could’ve imagined I’d one day own my own business, and so the name is also a throwback to my roots — that I never forget where I came from.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

As a Reiki master and coach, I work with people who are ready to step into their own inner work — their shadow work, so to speak — and guide them into the discovery of who they are at their core and how they can take charge of their own healing and their own lives. I incorporate knowledge of the Enneagram, Dreamwork, and Synesthesia (cross-sensory) exercises into my work. Personally, Reiki made a huge impact on me as a way to heal from traumas, treat pain, and release negative thought patterns so that I could step into the reality I wanted to create for myself.

What’s been the most effective strategy for growing your clientele?

Authenticity. I take regular social media breaks and spend intentional days and evenings alone in order to maintain my sense of self without the influence of what’s trendy, or even what’s common amongst my inner circle. This way, I’m confident in who I am, which is something my clientele picks up on, and they keep returning because they value my foundation of honesty and transparency.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

I grew up fundamentalist evangelical Christian — a religion in which girls and women are told they can’t be leaders (outside of teaching children or organizing women’s-only groups). After I left the Church in my twenties and took over my first business — Suspect Press Publishing — I had to actively train my mind to believe it was okay to lead a team of mostly men. After at least a year of regular pep talks like this, my confidence flourished and I grew into my role as leader…and I realized I was good at it and respected by my team.

Contact Info:

• Website: AmandaEKwriter.com
• Instagram: @amanda.ek.writer
• Facebook: https://www.facebook.com/amandaekwriter/
• Youtube: https://www.youtube.com/@amandae.k.2978/videos

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