We caught up with the brilliant and insightful Desiree Chinn a few weeks ago and have shared our conversation below.

Hi Desiree, thanks for joining us today. What’s the backstory behind how you came up with the idea for your business?

Hello, I’m Desiree Chinn, owner of Eleven11 Management, LLC. Eleven11 is a digital marketing agency that serves credit repair company owners with white-label marketing materials such as e-books and social media content. We started out as a CRO in early 2021, but within just a few short months we discovered that we didn’t have the marketing education or the content to help us advertise our business. Essentially, our brand new business was failing. It was during this stressful time that we began researching and innovating options that would make our business sustainable again. We started creating e-books and marketing materials to use in our own business to help it succeed. Other Credit Repair Organizations (CRO’s) in our industry became interested in what we were creating and asked us to start offering it to their businesses as a white-label product. Our products started helping CRO’s save time and money in their business almost immediately. Some of our products even help them quickly earn their investment back. Within just 30 days of launching our digital products store, we were earning five-figures monthly. This allowed me to quit my full-time job (and my credit repair business) to fully pursue creating marketing materials for CRO’s.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

The products we offer to our clients are flyers, newsletters, e-books, lead magnets, social media kits, back office materials, presentations, and so much more! Not only do we create customizable, attractive and affordable marketing materials, we also teach our business owners how to implement them into their processes. We do this through mini-webinars, free training tutorials and business coaching. In our coaching sessions, clients are given tools, resources and information that has otherwise been “gate-kept” by other industry leaders. We teach marketing fundamentals, the importance of branding/messaging, how to implement social media marketing strategies, and how to monetize an engaged community on social media. When they purchase our white-label e-book, our clients are able to rebrand the product as their own and sell it as a PDF to their clients. This allows them to earn their investment back quickly while teaching others the importance of leveraging credit to build their businesses. We have other great products that pair well with the e-book including a social media kit, presentation and even a DIY credit repair book for personal credit restoration. When used together, our clients are able to truly impact the communities they serve in a meaningful way while also saving time and money in their own businesses.

How about pivoting – can you share the story of a time you’ve had to pivot?

We started out as a CRO in early 2021, but within just a few short months we discovered that we didn’t have the marketing education or the content to help us advertise our business. Essentially, our brand new business was failing. We needed to make a pivot. It was during this stressful time that we began researching and innovating options that would make our business sustainable again. We started creating e-books and marketing materials to use in our own business to help it succeed. Other Credit Repair Organizations (CRO’s) in our industry became interested in what we were creating and asked us to start offering it to their businesses as a white-label product. This pivot created a whole business that helps others with marketing their businesses.

How did you build your audience on social media?

Once we started to get more and more orders from credit repair owners we created a Facebook group. Content Marketing to Millions is a place for CRO’s to make posts asking questions or showing off their success. Everyone within the group sees the sales, freebies, and previews of new products. We continuously have our members invite people and have new CRO’s request to join. We now have over 3,000 members in our group and it truly feels like a family.

Contact Info:

• Website: https://eleven11mgmt.com/
• Instagram: https://www.instagram.com/eleven11mgmt/
• Facebook: https://www.facebook.com/groups/eleven11digitalproducts
• Youtube: https://www.youtube.com/playlist?list=PLurCgrQVilecm0eHaliF8w2DabO2z7W6e