Alright – so today we’ve got the honor of introducing you to Christian Taylor. We think you’ll enjoy our conversation, we’ve shared it below.

Christian, looking forward to hearing all of your stories today. Do you manage your own social media?

As the CEO of a marketing agency, I am in a unique position when it comes to our social media needs and the process by which our content strategy is put into motion. Christian Taylor Marketing is made up of several team members, including a copywriter, graphic designer, assistants, social media managers, and of course, myself. I trust in and rely on the expertise and creativity of each one of my team members, and together we manage all of CTM’s social media. For us, it’s a hybrid solution, but we always recommend that every business should outsource and delegate their social media needs. If you don’t have the time or aren’t completely invested in taking control of your social presence, you are more likely to lose out on opportunities to attract customers, increase your brand visibility, and drive sales. Having a dedicated team to implement various social media marketing strategies will help you reach your objectives, period. I wouldn’t have opened a marketing agency if I didn’t see the immense value in the power and utilization of social media.

Christian, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Christian Taylor Marketing is full service marketing agency focusing on social media marketing, ad campaigns, website design, and all forms of digital marketing. We aim to support and educate small businesses with marketing tools to be successful in creating lasting brands that stand the test of time. I am proud to say that as a woman-owned and black-owned business, 95% of our customer base is also woman-owned and black-owned.

Since the inception of my business on June 24th, 2020, I have been able to reach great heights and the team has grown rapidly. I started the company during the pandemic and have been able to thrive throughout, teaching other business owners methods to stay relevant and reach new sources of income.

Instead of simply assisting people with marketing; I want to educate them. It is one of my missions to teach small business owners marketing tools and techniques so that they too can become pandemic-proof businesses that will survive on their own if they ever were in need.

I would rather teach a (wo)man to fish than give her the fish. The concept doesn’t mean that I am giving away my processes, but that I become a mentor to those in need. This bond helps me to create dynamic relationships and long-lasting connections with her clients.

Do you have any insights you can share related to maintaining high team morale?

One of the most important things for any team is communication. By remaining in constant contact with each other and using sophisticated projet and client management tools, we can work together cohesively even though some of us are located in different states and countries! The second most important thing is culture. Business shouldn’t be this rigid and intimidating thing. Just be real with each other, and communicate with your team that as long as everyone is getting things done, there should be no reason why we can’t have a little fun at work.

Can you tell us about what’s worked well for you in terms of growing your clientele?

For Christian Taylor Marketing, it would have to be word of mouth. When I develop a relationship with a new client, there is a 99% chance that they will tell their friends, family, and colleagues about the work we do for them. With things like digital marketing and social media playing such an important role in businesses of all kinds these days, CTM’s services are a hot commodity, and business owners (especially those in Atlanta) are spreading the word about the benefits of hiring a Cheif Marketing Officer. So I guess you could say the most effective strategy has been to provide cutting-edge and intuitive solutions that are tailored to each client specifically. When this happens, your business is bound to grow by word of mouth.

Contact Info:

• Website: https://marketingbychristian.com/
• Instagram: https://www.instagram.com/marketingbychristian/
• Facebook: https://www.facebook.com/marketingbychristian

Image Credits
Kurt Holder KH Photography