We were lucky to catch up with Jayme Lamm recently and have shared our conversation below.

Jayme, thanks for joining us, excited to have you contributing your stories and insights. Owning a business isn’t always glamorous and so most business owners we’ve connected with have shared that on tough days they sometimes wonder what it would have been like to have just had a regular job instead of all the responsibility of running a business. Have you ever felt that way?

Don’t get me wrong – I absolutely love being a business owner. I love that no one can stifle my creativity and I especially love creating my own flexible schedule (I have literally worked from Hawaii, Paris and all over, since it’s mostly done on my computer and social media). But it does come with a few challenges, of course.

The hardest part running my own business is that it can be isolating. And I’m not referring to lack of water cooler talk, but more-so, not having anyone to bounce ideas off. Digital Marketing by Jayme Lamm has some great contractors – some of the best I’ve ever met – but not having an office or any full-time employees and working in a creative field like social media, it makes you wonder how other companies are doing day-to-day activities. What programs they use for scheduling social media content, what they use for invoicing, what they are pricing their services at, etc. Back when I worked at a well-known Miami ad agency, ALL of my co-workers had input that helped us make better business decisions, and felt like a barometer for seeing where I stacked up against colleagues and competitors. It was nice to have a co-worker say “I did this and the results were amazing.” Nowadays there are so many gatekeepers in this industry, so it makes it tough.

With that being said, I have cultivated an amazing group of men and women who work in similar or semi-related fields – branding experts, newsletter coders, content creators, Public Relations, luxury photographers, and more. We bounce ideas and questions off one another so it is super helpful, but this took years and years of cultivating relationships, adding value back to their work, and just being authentic and helpful.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Digital marketing as far as my business is concerned entails all aspects of social media (strategy, management, consulting), your website, SEO, your blog (PS free tip: if you don’t have one, start one), newsletters, google my business, reputation management (review websites), and more.

The main problem my clients have is getting in front of their target audience on their mobile devices, whether actively searching for your service (i.e. Botox in Cherry Creek), or not knowing that they need your service (and then selling them on your products/services by solving a pain point they are struggling with).

I specialize in learning the details of your business so that together we can attract your ideal client.

Any insights you can share with us about how you built up your social media presence?

My personal social media audience (@jaymelamm) is quite interesting. I used to work in sports and had a sports TV show in Houston, so most people came to my Instagram to talk sports. At the time, I was also single and pretty opinionated and controversial – just making fun of day to day things (like blind dates gone bad type stuff). Over the years, I’ve had to sort of transition my audience to my new life – married in Colorado, and just watching sports and drinking beer as a fan, not an employee.

It’s been a fun transition and I think the main key has been that I’ve been authentic and goofy since day one. So even though I changed a lot about the reason why they followed me, I am still the goofball not afraid to admit when I have a blonde moment or do something dumb. And surprisingly, though the two worlds of mine (sports and digital marketing) don’t have anything in common, I have gotten most of my clients from my personal social media brand. They have spent years watching my work ethic and trusting that I put 110% into everything. Many of my sports-crazed followers own businesses or are in charge of hiring or re-doing their company website, so quite a few have reached out to get my pricing, and here we are. Social media really is a wild ride.

Do you have multiple revenue streams – if so, can you talk to us about those streams and how your developed them?

My business does in fact have a few different revenue streams, but they are all pretty much related.

I offer my social media and digital marketing services, but I am also currently creating a social media 101-type online course to teach you social media on your own and at your own pace – for a fraction of the price. This will be passive income for me – the topic is the same, but my current services require booking calls, setting up meetings and being on-site to create content, whereas my course will just be a click and buy and something I can update a few times a year vs a management client where I am making changes and interacting almost daily.

I also work quite a bit in affiliate marketing. Whether that is the fitness outfit I am wearing and linking or sharing what business platforms I use. Some of my programs and software pay as much as 50% commission when I recommend a product or service. As we’ve all learned to pivot over the last few years, diversifying my revenue stream continues to be a huge priority for me.

Contact Info:

• Website: https://www.jaymelamm.com
• Instagram: https://www.instagram.com/digitalmarketingbyjl/
• Linkedin: https://www.linkedin.com/in/jaymelamm/
• Twitter: https://twitter.com/jaymelamm