We’re excited to introduce you to the always interesting and insightful Octavia Toliver. We hope you’ll enjoy our conversation with Octavia below.
Octavia, appreciate you joining us today. Can you recount a story of an unexpected problem you’ve faced along the way?
Curating events is the most central part of what I do. It is also a large part of what brings me satisfaction because I am able to give attendees experiences that they likely haven’t seen otherwise. With that comes a certain level of unpredictability.
My goal for each event I curate is to create a wow factor and something people will remember. Each June, my Atlanta Cigar Week® team and I curate an event called Behind Closed Doors (BCD). BCD is a speakeasy-style popup event that combines our love of design, art, music, spirits, and cigars. The event occurs in a blank space that we ultimately morph into our own creation. Last year, Behind Closed Doors fell on one of the hottest weekends of the summer. In fact, our setup took place on the actual hottest day of 2022, June 15th. It wasn’t until the 1st day of the event, when we were at 50% capacity, that we realized the A/C had stopped working.
At this time, panic set in, but I only allowed it for about 5 minutes. The next phase was about solutions. I whipped out the company card and immediately found someone who could go buy as many fans and portable air conditioners as possible. In the meanwhile, we handed out complimentary water and ice to everyone in the room and profusely apologized for the inconvenience and their discomfort. Eventually, the fans and A/C units were installed and the room cooled down! A few guests left, but the majority stayed and had a great evening.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
I began smoking cigars when I was very young, about 15-16 years ago. I was introduced by a man who took me on a date to a cigar lounge. Initially, wasn’t as much into the cigars as much as the environment, which was much more sophisticated than what I was accustomed to. However, the more I began to explore different lounges and various cigars, I began to gain more respect for the cigar, and, unfortunately, less adoration for many of the shops and lounges.
The lack of inclusion and consideration for women, beginners, and young people caused me to isolate myself and go forward in my cigar journey alone. For the next several years, I learned more about the leaf, on my own, and smoked on my patio or at my pool. I was on a complete “island” until 2016 when I decided that I wanted to contribute to the cigar community.
I started my Instagram page, HERficionado®, which began as a feature page that highlighted women in the cigar community. I was actually not pictured on my page for quite some time. Joining the cigar community was never meant to be specifically about me. It was about the women whom I felt were underrepresented. This also led to me starting my She Smokes Too® events.
She Smokes Too® was to be a safe space for women who wanted to explore cigars and spirits, whether beginners, veterans, younger, or older. This was the event that shaped my presence in this male-dominated space because it was unlike what was being done before. My aesthetic was a lot different. Most “cigar-centered” events were held in cigar lounges. My goal was to curate specialty events in some of the best venues in Atlanta, whether they were cigar lounges, cocktail lounges, nightclubs, rooftops, etc. The music played at She Smokes Too® was music you’d likely hear in any given hotspot in town. The drinks and atmosphere always had to be on par with the finest establishments in the city. I did all of this because, again, I wanted WOMEN to feel comfortable regardless of their age and their level of experience with cigars. I did not want them to feel like I did when my journey began: like walking into a lion’s den!*
Once SST® events and my personal brand, HERficionado® gained traction, I knew there was more I needed to do. My partners and I created Atlanta Cigar Week® (ACW) in 2017. ACW is a week-long festival that is comprised of 18-25 events annually, every 3rd week of September. This event was created to showcase the best that Atlanta has to offer to cigar and spirits enthusiasts. We were dedicated to curating, to the best of our abilities, the very first 7-day cigar festival in the world! What started as a little more than a week-long bar crawl has become, what many consider, the standard for various cigar festivals all over the country.
One thing that I am most proud of about Atlanta Cigar Week® is that each year, we push the envelope of creativity and strive to deliver a high-quality product. My team and I value our attendees, whom we now consider family, and always want them to leave feeling good about spending their time and resources with us! We do months of research to find the best venues, the best entertainment, the best spirits, and cigar partners. Our guests appreciate knowing that every third week of September, they will not be met with the same, run of the mill event that could be attended any given day, of any given week. They have come to anticipate the ways in which they will be pleasantly surprised about what’s “new” this year! September 10-17th, 2023 will not disappoint! Lol, excuse my shameless plug.
I am also very proud and honored that this space has embraced me and allowed me to thrive doing what I love. Since 2016, I have obtained a certification as a Cigar Sommelier Tobacconist, had business articles and features in cigar and lifestyle magazines, written a column in an online magazine, curated international events, including Dubai Cigar Week, received proclamations from the City of Atlanta and the City of Fairburn, GA. I’ve become one of the Top 10 Online Cigar Community personalities in the world, founded a major festival that is the first of its kind, and most importantly, I have gained more friendships and business relationships than I can count. Life is good!
These days, when I am called to create pop-up cigar lounges for events, or teach classes on cigars and pairing, I am still flattered because I do not fit the description of the “typical” cigar smoker. But I think that is what makes this era so cool; inclusivity is IN! No one can shut the door on us if our foot is always there holding it open for those marching in behind us! And that is the key: I will ALWAYS hold the door open for those coming in behind me.
I would be remiss to not mention that now, in 2023, things are MUCH better than when I started! Women can move about freely and comfortably in most lounges. Kudos to the cigar lounges and shops who have created a more safe environment for US.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
I think that remaining a genuine person and being true to myself has helped to build my reputation. Every day, I am on social media and see 100 different things I could change to gain more followers, including PURCHASING them lol. However, for me, it has always been more important for me to find my real tribe who supports me for who I am, and who loves what I do and the message I deliver.
The quality of an audience (social media or otherwise) far exceeds the quantity. People can see through the gimmicks and eventually, they will move on. I say and do what is on my heart, not what’s popular, because integrity means more to me than extra followers and a few more dollars. LOL, I swear I didn’t intend for that to rhyme. But I think that in a world where superficiality is a new reality, people are seeking out other genuine people to align with and get to know.

We’d love to hear a story of resilience from your journey.
When I began my HERficionado® page and She Smokes Too® events, I actually never thought of them as businesses.! genuinely just wanted to contribute something cool to the cigar culture and community. I had never seen an actual business model of anything like it, so I had NO idea that it was even a thing.
I gained traction with these entities rather quickly, and I believe that others saw the monetary value in them before I did. One night, I went out for drinks with a woman who was in the spirits industry, but she dabbled in cigars. She asked me if I was trademarked. I chuckled and said, “OMG, everyone keeps telling me to do it, but I haven’t!” I then promised her that I would do it that week. It was actually divine timing because when I went to the trademarking website, I found that someone else had begun the process of trademarking both of my names. The worst part is that these were people that I KNEW…a man and woman who regularly attended my events. I was completely shocked and couldn’t understand why they were doing this. To make a very long and tumultuous story short, I caught the trademark applications before they could be completed and was able to oppose them, and register the marks myself.
This was one of the most trying ordeals I have gone through in business for a number of reasons. I came into this space bright-eyed and bushy-tailed, genuinely just wanting to do something for the culture! I had no personal gain in mind other than the satisfaction of helping to usher other women into the cigar community and to make it fun! I, however, I was naive to believe that everyone had the same beliefs and integrity as me.
We live in a capitalistic society. The lesson I learned throughout this entire journey is that while many people do good and honest business, some are willing to do whatever to whomever to get to where they want to be. This was a very tough pill for me to swallow, and throughout the process, there were moments I was tired of fighting. A couple of times I considered just starting over with all new ideas, but these were MINE. I earned every right to use them as I saw fit, and that kept me in the fight until the end, in which I prevailed.
As we speak about resilience, I could have written an entire book about this trademarking nightmare, and all of the drama that came along with it lol. Perhaps it would have temporarily made me feel better, but the most important thing for me was to remain graceful, and to own the things I had worked for, which I now DO!
Contact Info:
- Website: www.atlantacigarweek.com
- Instagram: https://www.instagram.com/herficionado/
- Facebook: www.facebook.com/herficionado
- Linkedin: https://www.linkedin.com/in/herficionado/
- Youtube: www.youtube.com/herficionado
Image Credits
1. Angela Kearney Photography 2. Nightlifelink.com

