Alright – so today we’ve got the honor of introducing you to Joe Burakoff. We think you’ll enjoy our conversation, we’ve shared it below.
Joe, looking forward to hearing all of your stories today. One of the toughest things about entrepreneurship is that there is almost always unexpected problems that come up – problems that you often can’t read about in advance, can’t prepare for, etc. Have you had such and experience and if so, can you tell us the story of one of those unexpected problems you’ve encountered?
The entire journey has been a roller coaster full of ups and downs. When you begin a new venture in an industry where there is no proper label for it (digital media, social media content creation, digital content creation) it creates all kinds of challenges. I think the biggest challenge has been keeping up with all of the aspects from website design to marketing to finances to creating something new in a sea of uncertainty.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
My name is Joe Burakoff and I am the founder & owner of Blind Knowledge LLC. My broadcasting experience includes college radio, internet radio, and now podcasting. I helped to build a successful internet radio company. With that knowledge,
Have you ever had to pivot?
It’s important to know when something isn’t working. Within a start-up, it’s dire to identify when something isn’t working (or won’t work) and pivot. When I first began Blind Knowledge, my planned sources for revenue changed due to the fact that there were already reliable services within the market that satasfied the customer. We have shifted from a company that focuses on accompanying the beginner podcaster and producing them towards steady content creation to a company that also now focuses on the established content creators.
Can you talk to us about how your side-hustle turned into something more.
Currently, Blind Knowledge is still my side hustle until we are able to provide self-sustainable growth and with additional funding. I began in as a college radio DJ back at the University of Massachusetts-Dartmouth (89.3WUMD). I then found myself helping to build a successful internet radio network. I gained experience on-air, engineering, producing, booking, and in ad-sales. I am grateful to have interviewed celebrities such as the band Seether, Killswitch Engage, George Clinton, David Koechner (Anchor Man 1 & 2), Kevin Sorbo, Hanson, Slightly Stoopid, founder of Talkers Magazine and Talkers.com founder Michael Harrison, and the Suicide Girls to name a few. Eventually, I parted ways with Gag Order Network / Geaux Network and didn’t participate in broadcasting, podcasting, or any type of content creation until the COVID-19 Pandemic in 2020 when I began piecing together how Blind Knowledge would function in a digital media space.
Contact Info:
- Website: BlindKnowledge.com
- Instagram: Instagram.com/theblindknowledge
- Linkedin: https://www.linkedin.com/in/joeburakoff
- Twitter: https://www.twitter.com/blind_knowledge