We recently connected with Jean Junior Doralus and have shared our conversation below.
Alright, Jean Junior thanks for taking the time to share your stories and insights with us today. How did you come up with the idea for your business?
Beginning of 2016, I worked for Hallmark Distribution Center as an Order Processor. While working, I have examined most of the employees are young and wearing Nike shoes. After my assessment, I asked many of them why they wore Nike and if something motivated them or if there was a reason. 90% said:” For no reason, no motivation just because we like it.” The other 10% said:” It’s easy to find, comfortable to work.” I have been passionate about fashion and cleanliness since I was a kid. Growing up, I always saw my dad clean a dress well. As a positive thinker and inspiration, I started thinking about why most youths spend their time and money on wearing something for no reason. Wisely I discern there is a reason behind everything. Knowing and understanding your WHY can make you discover your vitality purpose even in something you are wearing. This is how I came up with my business idea, ” My Dream Line.”
As a spiritual man, I have a good sense of observation and nature awareness. I know that human nature is always in search of adventure. And everyone has a purpose, a dream they want to touch. So often, people always find their purpose in something new. I know the power of the mind; psychologically, people buy the message behind the product first after consuming it. I knew if I could educate, motivate, and help this generation through my Brand message ” MDL” to understand the connection and energy created and caring when a human body uses or wears something. It will be a worthwhile venture.
My target message with my business is to create a new positive mindset starting from this generation to the subsequent negotiations. When you’re wearing a My Dream Line product, you carry positive and inspired energy that can impact your mood and change your community. We give our consumers healthy minds set first before a clean body. This is how we solve problems that no one else is unraveling. `
This idea made me the most delighted because the vital energy that is in each product of MDL can keep each customer stay focused on their dreams.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I’m a Haitian American (Senior Business Manager, CEO, and Founder of My Dream Line LLC and Klere Klere SA), a Christian entrepreneur and life coach who has impacted thousands worldwide. I’m like a flower that blossoms through the climbs. I was born in Haiti, Port-au-Prince, in November 1986. I Studied Business Management, and later I became the father of two precious children. Kenan and Eunice Doralus and happily married to Ruthnie Doralus. I have learned to listen constantly to the voice and instruction of my LORD- JESUS CHRIST, whenever I must come up with a new design or idea for my business. I strongly believe that fashion is not only about garments, accessories, and shoes. It is also about building confidence and impacting your environment with your style. I acknowledge the importance of my brand and the value of being chosen, responsible, and organized, having people following me, wearing my MDL brand, and depending on me for growth.
Market:
Fashion Industry
Brand Name:
My Dream Line
Brand Slogan:
“I can touch.”
Objective:
To build confidence and motivate consumers not to abandon their dreams.
To show our community the power of quality, design, and outstanding self-image.
To help customers express their creativity, make a difference, and influence their environment through iconic and trendy fashion.
Mission:
To inspire confidence in customers by awakening them to their ability to achieve tremendous success in all ventures.
Vision:
To create a circle of poised, fashionable, and successful people by ensuring that each My Dream Line customer becomes a carrier of positive energy.
Brand Message:
My Dream Line is saying yes to your dreams because they are valid. Yes, to your goals because they are viable. And yes, to your voice because it can be heard.
But beyond dreams are the vibes you create and the energies you release.
Therefore, join us to make that dream come alive.
You can touch a million dreams when you believe that what you wear will influence your life.
WHY MDL BRAND IS YOUR FIRST CHOICE:
Buying and Wearing MDL products will remind you to accomplish your unique objectives for life and the definite purpose of living.
We’d love to hear your thoughts about selling platforms like Amazon/Etsy vs selling on your own site.
Yes, I sell on my site only. I do not use other platforms. I firmly believe that my brand is unique, and my designs are innovative and very attractive. Every other famous and successful brand in the fashion industry has started from crap, and their creator never had the vision to grow in other platform shadows. I believe if they can do it with my brand, My Dream Line, I can do it too. As a start-up, a small business with a low budget, I’m facing difficulties in developing the brand and extending my vision with speed to conquer the world better. But as a new brand that brings an inspired message through some products that carry positive energy in the fashion industry and can change the consumer’s mindset to impact their environment positively, it is a good advantage for MDL’s success in this industry. Great things always take time to transcend. MDL is not only a brand; it is a vision of the coming generations
Are there any books, videos or other content that you feel have meaningfully impacted your thinking?
Yes, ” Think and Grow Rich ” by Napoleon Hill.
Contact Info:
- Website: https://mydreamline.com
- Facebook: https://www.facebook.com/MyDreamLinellc?mibextid=ZbWKwL
Image Credits
My Dream Line