Alright – so today we’ve got the honor of introducing you to Paul Angelo Medina. We think you’ll enjoy our conversation, we’ve shared it below.

Paul Angelo , thanks for taking the time to share your stories with us today It’s always helpful to hear about times when someone’s had to take a risk – how did they think through the decision, why did they take the risk, and what ended up happening. We’d love to hear about a risk you’ve taken.

In 2014, I took the risk of leaving as an employed employee of a training company after being attacked by the owner. I was engaged with little amount of money so in order to build revenue I had to keep expenses low. To build equity. I started with training clients in their homes. It wasn’t the attack that changed my perspective. It was time for me to go out on my own to establish a base for myself. I felt able to be a better owner for other aspiring trainers. Unfortunately, the training industry is a watered-down industry. How was I able to separate myself from everyone else? It was my knowledge of the nervous system. Immersing myself with the study of Kinesiology. The training industry can be like selling cars. I didn’t want to have a system set up like a car sells man. I wanted a scientific approach with real ideas and proven results. I needed to team up with Doctors and Physical Therapists in order to establish a real clientele base. After doing so, I had to be more specific with the type of doctors I needed to establish myself in order to create a detailed idea of specific injuries. That could accrue by a program to help prevent injuries from happening again or healing the injuries through a specific process with the guidance of a Physical Therapist or the specialized doctor. The idea or process has turned out to be a success and has continued to be successful. Nine years in business with 16 yrs. of experience in the industry and counting. Not only I go to client’s homes to train them. I have built a studio for clients the option who live in the area. My business plan had come to for wishing. But at the end of the day the business is built of establishing quality relationships with various practitioners in the industry.

Paul Angelo , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

A little known fact is that Capital Energy Training came together because of my wife. Getting a business up and running from ground zero is a huge undertaking. Branding, collateral, marketing, accounting – it’s a lot! Deciding the colors for the logo helped drive a lot of the branding decisions. Yellow symbolizes light which holds a lot of meaning to us. It symbolizes a bright future. We would later name our first child Luciana which means light in Italian. Black was the second color because it represented a little bit more masculinity and strength. There needed to be a balance of two colors, but all colors are interchangeable, which is nice because the symbol/logo we picked is the water molecule. Crafting a skill like Personal Training and being the face of the business needed to show discipline and consistency. The discipline of the business was me showing up and holding clients accountable even when they didn’t want to show up or adjusting the schedule to help accommodate a client’s demanding schedule. Problem solving for clients can be tricky at times because we are discussing their health issues which requires them to be vulnerable and honest with themselves. Example: If a client comes in with a shoulder issue, we have to discuss the issues then need to send that client in the right direction based on the injury. I want my client’s fans and/or followers to understand I make the structure stronger. I developed the tri-angular system which include the skeletal, muscular and nervous system. Example: let’s say a client comes in with a neck issue. I would start by crafting a prognosis through movement quality feedback. If the clients say my neck pain is a five out of ten, then I understand there’s mild pain and I could start by doing manual work first. then slowly work up to resistance against my body the alignment through various tools I have available. Some clients have called me a healer. I never understood why until recently when more and more people came in to ask me to fix their neck. I will say I love when a client walks out of a session and says I feel so much better than I did when I walked in. it is truly gratifying. At the end of the day even through I want to hire trainers and build a broader brand. I understand people come to me because I’m the brand. The hands-on brand that allows clients to walk out feeling better.

Let’s talk about resilience next – do you have a story you can share with us?

Owning a business isn’t easy. Work-life balance is almost impossible to achieve. Being your own boss, having a family and any sort of social life isn’t easy. Balancing it all is mentally draining. Learning how to compartmentalize each one of those and trying to remain present and give the same amount of love to everything you do isn’t easy. Since I’m the face of the business working in the trenches and the other half outside the trenches. I needed to learn how to be better at wearing the right hats at the right time. In business, trusting the right individuals to, in return, trust me with their patients was critical. I am fortunate to have been charged with the responsibility of training a lot of important figures in DC. I had to show them I was my own commander in chief. A real commander in chief is someone who gets up before everyone else and gets the engine started. Then there is the family side of it all. Having children is a different type of resilience. Being a commander in chief for clients, wife and kids is a hard balance. Getting up in the morning for my children now comes first and then clients. That was a huge adjustment but an important none, nonetheless. Fortunately, I have an incredible wife and clients. Becoming a father taught me who was really on my team. My biggest proponents have remained by my side and supported this personal and professional evolution. It allowed me to grow into a successful business owner plus a proud father and husband. Fortunately, the business is thriving even more than ever.

Training and knowledge matter of course, but beyond that what do you think matters most in terms of succeeding in your field?

Other than training, my knowledge of business needed to become sharper. I had to rely on other family members who were business owners and friends. I needed to be part of a trainer’s lord of the circles. These professionals would guide me through rough moments when increasing prices. Understanding my value can be difficult as a trainer. Especially during a pandemic moment these trainers came to the rescue big time. Keeping the doors open and allowing clients to feel safe was the key. Listening to other professional with similar clientele was important. I was able to succeed rightfully through tough times and come out on top. The other aspects of succeeding in my business was bridging the gap between learning the right and new scientific ideas that came about. This would allow me to increase value and stay with surging rent prices. I’m still expanding the business slowly building equity and revenue by establishing myself with other professionals in my industry.

Contact Info:

• Website: www.capitalenergytraining.com
• Instagram: CET
• Facebook: @capitalenergytraining
• Linkedin: Capital Energy Traininig
• Twitter: @capitalenergytr

Image Credits
Julie Pixler, Pablo De Loy, Manuela Cavalieri