We were lucky to catch up with Caitlin Strempel recently and have shared our conversation below.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I started my first SEO agency, Rising Ranks Digital, after my first son was born. I started my second business in 2021 after learning more about cryptocurrency and NFTs. I saw 2 things going on.
1. only 16% of the people in the space were women, and only 7% of the wealth in that space was going toward women.
2. This was an industry filled with artists trying to get into the space and be successful in it without any business or marketing knowledge. They needed the services that I could provide.
Having careers in male-dominated industries, being told that my opinion didn’t matter, and getting overlooked for many opportunities that went to other males, I had a deep desire to change the narrative in today’s professional landscape. I am here to help get wealth in the hands of women.
Can you tell us about what’s worked well for you in terms of growing your clientele?
It has been to show up in real life! To go to events and meet people, to speak, to engage and present in groups on zoom and in person. I show up and I serve… and I show up in spaces where I can control who sees me and who doesn’t… meaning I don’t just rely on social media for posting and then hope people see me.
The social media algorithms get people sucked in with the immediate likes but today it’s very hard to grow on social media unless you are paying for ads or paying dearly with a lot of wasted time.
Long term growth comes from making true connections.
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
That my worth is not dependent on how successful I am. I grew up in a household and society where I was praised for winning medals and getting straight A’s. Then I made my way to the workforce where a portion of my pay was directly determined by outcome numbers.
When starting my own business I had to deconstruct this big time because when you solely focus on a final number, you forget to show up authentically and in a way that serves the greater community… and ultimately your numbers do end up suffering… You forget to have fun and to take care of your health and you leave zero room for creativity, which is no way to live or run a business.
Contact Info:
- Website: https://www.metamintmarketing.io/
- Instagram: https://www.instagram.com/caitlinstrempel/
- Linkedin: https://www.linkedin.com/in/caitlinstrempel/
- Twitter: https://twitter.com/NftCaitlin
- Youtube: https://www.youtube.com/channel/UCPxsK2At8lCCd42JHeNw3ZQ
- Other: https://www.tiktok.com/@nftmarketingexpert
Image Credits
femforce photography