We were lucky to catch up with ERICA MITCHELL recently and have shared our conversation below.

ERICA, thanks for taking the time to share your stories with us today Let’s start with the story of your mission. What should we know?

The story behind my mission. through all us women go through. It’s to Walk in Style and Strut in Faith.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Known as the “Shoe Maven in the Making”, Erica M. specializes in providing the trendiest, chicest styles in shoes and fashion, creating memorable shoe statements that will be the talk of the town forever! Her motto? “Trends change, style is everlasting”.

Born and raised in Baltimore, M.D. and Harlem, NY., Erica knew what style was at the tender age of 10; to deal with the pain and stress of being bullied, she found comfort in and an outlet for her creativity while playing dress up in the shoes and jewelry of her mother, Robin, and grandmother, Hester.

Inspired by style icons such as Versace, Tom Ford and Oscar De La Renta, she realized how powerful fashion could be and became determined to style the world in bold yet classy pieces.

Knowing that there must be other girls struggling with the same issues, in 2009, Erica launched Tru Goddess Empowerment, a community organization founded in Baltimore, MD that focuses on the empowerment, encouraging of teen girls and women through camps, workshops and more. Teaching them you do not have to become a product of your society.

. Tru Goddess Empowerment has now re-launched in Florida.

In 2012, Erica and her sister, Domeakia, brought their dream of opening the online women’s shoe boutique, Goddess Couture, to fruition and began to style reality TV stars such as Love Majewski, Krystle Couso, Alexander Dilworth, NetFlix Comedian Aida Rodriguez, just to name a few. After the sudden loss of their mother in 2014, Erica decided to relocate to South Florida in order to re-focus 1000% on building and branding her business and styling ladies everywhere, re-inventing herself and her life in the process.

​​This diva didn’t stop there! In 2016 Erica created Walk in Faith Custom Shoes Walk in Faith is a platform for all survivors (cancer, domestic, heart & more). “It’s Time to Tell Your Story on Your Feet” Erica created shoes for survivors including the late, great Nelson Mandela granddaughter, Zoleka Mandela.

In 2021, Erica opened Ask Erica M Celebrity Shoes in Fort Lauderdale, FL and the goals continue.

​​​”This is only the beginning of my styling journey. So many feet in the world and only one shoe stylist can style them… Erica M

What do you think helped you build your reputation within your market?

Being consistent, maintaining positive energy on and off camera. And definitely praying.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

I had to learn sometimes the best success is being quiet. Announcing to early can ruin the dreams that was Manifested. Every pat on your back is not genuine, Also, every customer is not for your brand.

Contact Info:

• Website: www.askericam.com
• Instagram: www.instagram.com/askericam
• Facebook: www.facebook.com/askericam
• Twitter: www.twitter.com/askericam

Image Credits
Photographer: All About U Photography Makeup Artist: Beauty By Rudie Business Besties: Ashaunti , Owner of MapleBerry Tea Co Jamara, Founder of Uniqly Made Foundation