We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.
Lotta Lundaas
I have a passion for furniture built into my DNA with a grandfather who was a carpenter and I grew up in a family that lived by a DIY ethos. When I moved to the U.S. from Sweden in 2013, I was frustrated with the cookie-cutter styles I saw in big-name furniture stores, but anything unique and high-quality was far out of my price range. I returned to the familiar: IKEA. Read more>>
Dallas Allen
DallasRoseCollection is a Female-Operated self care business that is own by New Orleans native Dallas Allen. Since a child Dallas has been in love with anything dealing with ( Makeup ) especially “Lipgloss”. Dallas’s love for cosmetics only grew as she got into her early teens, at that time she started to watch a lot of “Beauty Gurus “ on YouTube which further her new obsession. Read more>>
Steve O’Leary
Our mission at the bakery is to be thoughtful human beings serving thoughtful food. Our connection to people is the most important pillar our business stands on. We love people through food. Read more>>
Kiok Kang
When I left corporate to launch Glowing PR Agency, I intentionally set out to create a safe environment that bolstered creative and strategic energy. Additionally, I wanted each client to feel as though we were an in-house PR/influencer department — paying attention to detail, prioritizing each and every client to the fullest degree, appointing the right manager to their brand, and of course, securing glowing results. Read more>>
Ehko Luckett
My mission in the wedding industry is to create and share memorable experiences that amplify the voices of others professionals and uplift the overall industry. Read more>>
Catarina Rivera, MSEd, MPH, CPACC
My mission is to create a more inclusive world. How did I come to align with this mission? While I’ve been disabled my whole life, I haven’t always felt pride in my disability identity. In 2016, I started using a white cane for blindness and had to adjust to being publicly disabled. This turned into an empowering experience for me as I owned my disability and started self-advocating in all situations, which made my life better. Read more>>
Jason Micallef
Hypermotive was created in August 2012 while I was in a graduate school program at the National Defense University for the US Army. Originally Hypermotive was created specifically to take care of the Soldiers at Fort Bragg from being taken advantage of by other performance shops within the area. Read more>>
Aya Tierra
I became a self care specialist, when I started learning how to truly take care of myself. As a young woman, I dealt with many insecurities and lack of self worth. I always thought it was the way of the world. I believed depression and anxiety was how most people functioned, because that’s what I saw with many of the adults in my life. Read more>>
Melissa Watson
I am the owner of a successful custom Healthcare Scrub Brand called Nikao Scrub Solution. This is not where the story began. In 2018 I started my first business called Scrub Solutions. It was not successful at all. As I made the money, I spent the money. In June 2020, my whole life changed. Read more>>
Gabrielle Jameson
I’ve always summed up my mission into one phrase “Creating the Extraordinary out of the Ordinary” I can bring this all the way back to when I was a child and would take photos with my point-and-shoot camera and run to my parents to show them, they would always tell me I made something extraordinary. Read more>>
Michelle Alerte
New Women Space started in 2016 as a response to the election and the need for more safe spaces for women and the QTBIPOC+ community. The space is intended to be an environment for gathering and connecting with like minded people. Read more>>
Sam A. & Courtney W. Let me know if last names are required :)
In 2020, we began the year by attending puppy socialization and training classes with Harrison. We absolutely loved attending and knew everyone by their pup’s names (“so-and-so’s mom”)! Unfortunately, I’m sure you can guess what happened next – COVID-19. The classes quickly came to an end and we found ourselves searching for that sense of community online. Read more>>
Kathleen Davis
good books with great literary elements and illustrations that would enable my children how to become better readers and writers. With the birth of my first son, my teaching career came to an abrupt stop and the new focus of my life was my bald baby boy. He was a terrible sleeper as a baby. Read more>>
Danielle Olson
Our mission story at Wonderfully Western is honestly providing all the western beauties clothes that make them feel like themselves. Growing up I was raised very southern but lived very city. I didn’t have cows in my backyard but my neighbor did, I grew up in a well off foster family and always had everything I ever needed. Read more>>
Juice GQ
Sports along with Music is the glue that binds humanity together. Both are art forms in their own right. Our ultimate goal is to combine the global creative community with the likeness of the corporate sports industry. Tycoon Sports wants to focus solely on unlocking the creative capacity of its athletes, while elevating the expression of the brand we are helping them build. Read more>>
Erin E. Hunter
As a kid, I had three main passions: drawing, reading, and animals. I grew up in a house with lots of pets, where spiders and other creepy-crawlies were escorted outside instead of being squashed, and as the daughter of an English teacher, there were books everywhere. And I was ALWAYS drawing—I was that kid who got in trouble in school for daydreaming and drawing horses. Read more>>
Dr Katheryn Thompson
What is my Purpose? Why was I Created? If I woke up in the morning and I could never work on a job or earn another dollar, what would I do to keep my sanity and stay at peace? To find Purpose, you first must identify with your natural God given gift or gifts. This talent is something that does not require schooling. Read more>>
Amruta pARMAR
My only purpose and mission is to serve joy and make your life a tad bit happier. When we are happy on the inside, the joy comes through outside. Read more>>
Hannah Bonham Blackwell
The mission of Southside Blooms is to “use sustainability to alleviate poverty”. My husband and I saw that sustainability was becoming a major part of where business was headed, but we felt that people living in places like the inner city were going to be the last to benefit from it. Read more>>
Hope Westall
149 days. 2189-ish miles. 115lbs. These were the numbers that fueled it all. Back in 2016, I completed a southbound (SOBO) thru-hike of the Appalachian Trail. It was a huge accomplishment, but there was one problem. My body hated me. Over those grueling and hard-fought miles, my body had burned through all my fat reserves and was turning for my muscles to power through to the finish line. Read more>>
Lizzie Hopson
My mission has always been one main idea – provide families with timeless memories, Read more>>
Latrise Hunter
As a child growing up, I only imagined the opportunity to be able to travel and see the world. With many things hindering that, I always thought that traveling was an unrealistic and unattainable goal. As I begin to learn more about what it would take to actually do that, I realized that it was easier than I thought. Read more>>
Brit MVP
I’ve dreamed ever since being a young girl about helping others in some capacity. I remember being real young, sitting on the floor in front of the television watching commercials where young children were hungry and starving in third world countries. I cried as I told my mom, “One day I’m going to help these children Mommy.” Read more>>
Arin Adams
As an Entrepreneur, I know how difficult it is to start from scratch. Also, if you ask me, what is the most difficult part of it? Building a good credit and getting funding. There are so many things I wished I knew back then before I started my business; and I wish to be that person to aspiring and new entrepreneurs too. Read more>>
Jame McElroy
I’ve always wanted to help people, and Dirty Bourbon has allowed me to do this in a way I never even imagined. I was diagnosed with Crohn’s in 2010, my freshman year of college. I started losing weight, my stomach hurt all the time, and I wound up in the hospital. When I finally got everything under control, my life was completely changed. Read more>>
MonaLisa Miguel
I think it’s so important to talk about the stories behind any mission. Inglewood, California, place known now as thriving city, where concerts, basketball, and football arenas are built, however in the 90’s it was very different. Read more>>
Franshon Fisher
I grew up in a poverty neighborhood of the East side of Savannah Georgia. My goal is to show people it does not matter where you come from, but when you have a dream and goal, you can achieve it regardless of circumstances. It’s all about your drive and keeping all negative energy from around you. Read more>>
Camille Barreto
Risk taking is something we’re really interested in and we’d love to hear the story of a risk you’ve taken. Read more>>
Kiara Lee & Darnyá Jamerson
The Signature Fit’s mission is to cater to women of all ages, shapes, and sizes. Our comfy-cute wear gives women enough confidence to stand out in a room and not feel insecure. We stand on never sacrificing comfort for style. Read more>>
Jesse Acosta
My mission has always been the same to help people around me who want to be healthy via Quantum Wellness and to help people who want to learn about the stock market via The Day Trader Chatroom Inc Read more>>
Eddie Robbins
My mission is to spread my music out to as many people as possible. Recording a full length album has always been a pipe dream for me but it became a reality after i took the plunge out to East Nashville to meet with my high school friend Ryan Sanchez. Read more>>
SaraBeth Hanny
I wanted to create a store that is more than just a plant shop. I wanted to create an inviting and interactive space where people can come to relax and get creative! I wanted to design a shop that made people feel at home, a place that sparks creativity, where you can come and learn and talk about plants with like minded people and fully surround yourself with nature while not having to be outside! Read more>>
Rio Michelle Parker
I believe that women over the age of fifty, especially plus sized women, are made to feel invisible by societal double standards and the media. My goal is to empower other women over 50 and help them rediscover their sexuality and worth beyond the rules of just wife and mother. Read more>>
Ravven White
I’ve been a writer since I could pick up a pencil and I was always getting into trouble for staying up late reading. After I started writing my first poetry collections, I decided I want to self-publish. Self-publishing meant I retained full creative control, something that was and is very important to me. I didn’t want anyone changing my story as it was very personal. Read more>>
Debra Heineman
Our company starts from very humble beginnings in all honesty. We never dreamed that we would evolve from a two-person operation making t-shirt/stickers with a heat press and silhouette in the kitchen, because we were bored, to manufacturing custom pieces which embodied a client’s service and dedication to our country or their community. Read more>>
Vanessa Williams-Butler
I have been using natural products for 12 years. Read more>>
Kimberly Osborne
The mission of Weddings by Kimberly Nicole is to provide exemplary wedding planning services to all types of clients, including those in the LGBTQIA+ community. Read more>>
Matt Day
This business was started in dedication to my late parents, Frank and Lisa. My father committed suicide when I was 9, and mother succumbed to ovarian cancer when I was 30. These combined traumas led me to seek out a number of different types of therapy, but the only one that actually helped me heal was gardening. Read more>>
Ally Desbiens
Arlo Boutique is a women’s clothing store created with the central focus of creating a capsule wardrobe. The idea that every time you open your closet you are excited and end enjoy wearing each item of clothing. Read more>>
Michelle Campos
At EventsLYFE, we believe that each and every moment of life should be cherished. That is why we make it our mission to create wonderfully unique, stress-free events and weddings that delight the senses and make every occasion a celebration. Read more>>
Aly Nauta
It would be easy to say that ARJ came to be because of Aly & Lana’s passion for jewelry, but the truth goes beyond that. It involves passion, paths crossing, and fate. This sister duo saw an opportunity to combine their brand building expertise with their father-in-law’s generational experience as a jeweler, certified gemologist and appraiser, to set a new standard for fine jewelry. Read more>>
Gina Gailey
The story behind why I do what I do, or my “mission”-I want to bring my music to the world and touch them the way it has touched me. I want to show all the young ladies out there that have dreams of being on stage or writing and singing their songs; that they can AND be a working mother if they so choose too. Read more>>
David Reinert
After a five years car free lifestyle I began to see the world in a completely different way. During the car free experience I discovered may places I would have normally passed by never know were there had I been in a car. The bicycle saved me so much time from the mundane hassles a car creates. Read more>>