We recently connected with Aya Tierra and have shared our conversation below.

Hi Aya, thanks for joining us today. Let’s start with the story of your mission. What should we know?

I became a self care specialist, when I started learning how to truly take care of myself. As a young woman, I dealt with many insecurities and lack of self worth. I always thought it was the way of the world. I believed depression and anxiety was how most people functioned, because that’s what I saw with many of the adults in my life. The only difference with me was I couldn’t accept that this would be my way forever. After having children who dealt with different ailments and didn’t get much help from the doctors, I began to do research on natural health and healing. I started with just changing my family’s diet, and skin care regimen. I began to notice significant changes, especially with my son who suffered from eczema. I began to feel lighter and my head more clear, but of course I still dealt with depression bouts and anxiety. Once I learned about self awareness and meditation, I began to truly release myself from bondages of self criticism and judgement. I started taking classes for natural medicine, energetic healing, skin care, and life coaching. I truly had a deep desire to find myself, love and accept myself, then change my entire life. During all of these transformations of growth, I moved from Iowa to Colorado. Started my own company and began to live within my purpose.

Aya, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am Aya Tierra, the owner of LBT Self Care, formally known as Loved by Tierra skin care. I am here to help my clients learn the magic and power in holistic self care. I help guide my clients through life’s transitions, self awareness, stress management, natural healing, and self care routines. My company offers all natural skin care products, spa services, life coaching, reiki healing, spiritual and home care services. I help my clients solve deep rooted concerns in their lives, no matter what they may look like. I am most proud of the changes I have made in my own life. Never would I have imagined that I could learn how to manage my anger or heal from past trauma, and have the discipline to maintain a healthier lifestyle. I am here to serve, those in need. You can find me on Facebook and Instagram under LBT Self Care. My website that has all the available products and services is www.lbtself.care

Have you ever had to pivot?

I started Loved by Tierra in January of 2019, I only sold all natural skin care products that was always made with intention and love. I was grateful for the customer base that I had built up, but knew it wasn’t enough. Many others in my community were doing a lot of the same things I was doing, just in their own way. This made it hard for me to truly set myself apart. I decided to educate myself more on the service side of self care, not just skin care and in January of 2022 I decided I would transition my company from a skincare company to a full self care company. In October I legally renamed my company and began to offer services with the products I still make with intention and love.

We’d love to hear a story of resilience from your journey.

This journey has been a very trying one. I truly had to put myself out there and hope that I would be received positively. I admit, when I first started my skincare company, I didn’t not have much confidence in myself and I depended on other’s approval to validate my work. Even though I have been making natural medicine and skin care products for years before I created my company, I still didn’t have the confidence in my work for strangers to benefit from it. I expected that if I was truly a success, my products would sell out all the time, I would have many people reaching out and looking for what I had to offer. This was not the case, everything in life takes time, and we must build up momentum to see the fruits of our labor. I wanted to give up several times, I actually did for most of 2020, but by then, I had people who helped inspire and motivate me to keep pursuing my dream. In September of 2020 I was sponsored by a marketing company to help get my name out to more people. They created a new logo for my company, and advertised a gift box giveaway to whomever won the drawing. This gave me new perspective and motivation towards success. Since then, I have worked with nonprofits, done Christmas giveaways, and been interviewed for now two magazine articles. My business is becoming known in the time it is meant to. I’m not rushing to success anymore, I’m pacing my way to it.

Contact Info:

• Website: www.lbtself.care
• Instagram: Lbtselfcare
• Facebook: LBT Self Care

Image Credits
Bi-ice