We caught up with the brilliant and insightful Tasha Castagna a few weeks ago and have shared our conversation below.

Hi Tasha , thanks for joining us today. What was it like going from idea to execution? Can you share some of the backstory and some of the major steps or milestones?

I’ve always loved the way lashes make your whole look come alive. As a child, my mother was a model so I always got to see all the beautiful glamorous women with their stunning makeup and lashes. From that early age on, I was hooked!

As I grew older and became vegan, the thought of how lashes were made was disturbing. I still loved lashes, just not the ingredients so to speak.

I researched the market (a lot of sleepless nights) searching for a vegan option/alternative to mink lashes and there really weren’t any. So I decided to make it my mission to create one.

Thus, Beauty Lashed was born! We are the first company to create Luxelash™ technology Super soft/flexible/natural/light weight/breathable
Nano-Grip lashes all made with plant fibers which mimics the look and feel of real mink lashes only vegan style!

We have created stunning lines of vegan lashes to appeal
To everyone. We have strip lashes, magnetic lashes, cluster lashes, half lashes and bottom lashes as well.

We are very pleased with what we have accomplished so far and would just like to gain more brand awareness. To let people know they now have an option.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My name is Tasha Castagna. I am a wife, mom to 6 amazing grown children and grandmother to 13 awesome grandkids! I live on a 10 acre ranch with horses, goats, cows and chickens. I love my family, my animals and my life. I’m very easy going. Love to talk to fans and customers of Beauty Lashed and try to always answer my messages my self. I think it’s important to connect with your customers on some level and not always have a PR manager answer messages.

OUR STORY WE BELIEVE… in a world where Cruelty Free beauty is accessible, effortless, and affordable for all. We do that through our innovative, re-usable products and a deep dedication to creating and delivering exactly what you “our customer” wants most. Quick, Effortless Beauty!
Beauty Lashed, LLC. is based out of good old sunny California. Created with a passion and love for the planet and of course, LASHES! We are beyond ecstatic to offer the very first line of The ECOgen™ Premium, cruelty-free false lashes! #saynotomink

A message from our CEO/Founder—

“We are passionate about beauty and collecting moments along life’s beautiful journey that inspire us to be better and do better. All of our lashes are handcrafted with love and are made of the best quality synthetic fibers on the market today”
In this day and age there are just too many alternatives to using animal products, in everything we do. So why use them when we have found a better way? We are always evolving. As people, as cosmetics and personal care industries. It’s about time we evolved in the lash department as well! At Beauty Lashed, LLC we believe that changing your lashes should be as easy as changing your clothes!

—Tasha Guerrero-Castagna

Our mission is to leave you feeling more confident than ever while shining bright for life’s every day and special occasions.

We hope that you love and enjoy your lashes as much as we do!

Can you open up about how you funded your business?

In the very beginning it was just me. I wore every single hat there was to wear. I answered phone, social media messages, chat messages and emails.

It was exhausting! I literally worked from 7 am to 7 pm Monday through Sunday.

I had a savings account with 3000.00 in it to start. That’s it. I took half of that and took a gamble. I invested in 3 Lash collections to start with on a budget. I scouted social media for influencers that worked with start up buisness and started sending out lashes for them to do looks, reviews and tag us in them and I would then share them on all of our social media sites. We started with maybe 250 followers on Instagram to now a year later 44k

So basically I started up this company with my own cash and good old American Express cards. (I’m not saying credit card debit is the way to go, but at the time it was my only option) so I took the gamble. Thankfully it paid off. People showed interest.

We’re still not where I want us to be but we’re getting there. I’m confident by this time next year we will be in many stores and a household name.

Any insights you can share with us about how you built up your social media presence?

I was relentless on social media haha! I often thought to myself, people are either going to love my determination or hate me for posting so much.

But what I have learned in my research is that you have to stay relevant and to do that you have to stay active. And to do that you have to post A LOT!

I posted 3-4 times a day to my feed and my stories. I did every interview I could do no matter how big or small, I worked with influencers and reached out to people on a daily basis. I called it scouting lol. I even did paid promotions just to get the brand name out there. It was so much work. And again it was only me doing everything.

Contact Info:

• Website: www.BeautyLashed.com
• Instagram: @beautylashedofficial
• Facebook: @beautylashedoffical
• Twitter: @beautylashedofficial
• Youtube: @beautylashedofficial
• Other: Tick tok @beautylashedofficial