One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Marvianna Gray

Everyone knows that I’m a huge Hip-Hop/Rap enthusiast, so the name of my business didn’t stray too far from Hip-Hop, One day I was listening to E-40’s song “Function,” and the rest was history. The message behind the song and how it gets the people going is the exact impact I wanted for my company. We’re all “Out Here Tryna Function,” at the end of the day, ESPECIALLY in the entertainment industry. Read more>>

Ryan White

When I was thinking up business names, I think I saw “sunland” joined together somewhere, I don’t know if it was a typo or what, and I thought, “huh, that’s unique”. After looking at the name for months, it sort of stuck and I found myself in a place where I couldn’t imagine naming it anything else. Read more>>

Carletha Ward

We are all created with purpose, to make a contribution to this world. Life is not just about a day-to-day existence but, instead, is our opportunity to leave the world better for those coming along side us and behind us. We ought to want to leave a legacy of empowerment and fulfillment. Read more>>

Sha Quintana

Well, I am BIG on inspirational quotes! When I realized many people in my life were rooting for me, I turned inward. I just felt there was more to life than whatever was going on in my current situation. I started googling inspirational quotes, and most importantly keeping my mindset on the positive. I made a quote wall, in my parents home. When I woke up every morning I saw them first. One day I said to myself, maybe I will tattoo a bunch of quotes all over my body lol. Read more>>

The Nest.

It’s all about the one-syllable words. The Nest. It’s short and sweet, and it’s easy for kids to say, ha! But in all seriousness, the name of our business is much more than just those 2 words. When we began thinking about our business and what we would provide, our mission was to create a safe space where people of all ages could come together to create and connect. And so, if you look up the definition of what a nest is, it’s a bed or a structure prepared by an animal and especially a bird, for its eggs and young. Read more>>

Rick Freeman

Fireface comes from my humor. Part of what got me so excited when I first laid eyes on my first roll of shots was that many of the images didn’t readily seem like fireworks. At all. I and everyone else know fireworks, and pictures of fireworks we’ve all seen. But these were so personally mine. And they didn’t all look like fireworks. Read more>>

Sam Lloyd.

My company is called Project Stay Athletic. Essentially, I came up with the name because “staying athletic” is something I feel very passionate about. I use the term “athletic” here very loosely as essentially being able to move however you want to move. Read more>>

Jennifer Gillespie

I initially was a sweets and dessert maker, so the name was “Chocolate Dipped Treats”! As I grew into full service catering, I condensed the name to CDT and MORE Catering Services. About a year ago, I had an epiphany and the MEANING was revealed to me…”Christian and Carter Deserve This…AND MORE!! Those are my children’s names..I look at how this all started and where I am today…with me, Read more>>

Stephanie Wang

I knew I wanted the name of the company, Crowned Wang, to be a name that characterized both something unique about me and also emphasized my desire to empower each customer to be all they are created to be. Ironically enough though, at the time I came up with the name, I still did not know what type of product I would be selling. Laying in bed one night daydreaming about starting my own company, the idea of Crowned Wang popped into my mind. It was perfect. Read more>>

Kendra K

Kendra’s Collections was originally named K Pretty Blinks. K Pretty Blinks by Kendra K only offered women false lash extensions. Due to my love for expansion I decide to rebrand. Most importantly I wanted to display my name. Having Kendra in the name of my brand opens a room for true ownership. On the other hand, Collections has a meaning behind it as well. A collection is an act of having a group of a single item or items. Collection didn’t sound right hence this, I added an s. Kendra’s Collections disrupts all boundaries offering women luxury extensions, cosmetics, and beauty items. Read more>>

Janna Volmert.

JM Couturière is the name of my business. When I was brainstorming names I knew I wanted it to be something French stemming from my French heritage and admiration. My maiden name is French so I used those initials at the beginning for the “JM”. Couture is fashionable clothing made to a clients specific measurements. Since that is what I do, I chose the French feminine form of one who does couture hence couturière. I do have an instructional video on my Instagram page how to pronounce my business name as well. Read more>>

Courtney Clayton Cobb

We sat brainstorming one day when we were in the very beginning days of building the business. We knew we wanted the name to be catchy or have some sort of alliteration. So we thought of all the names associated with cocktails and landed on “libations”. Then we ended up with “luxe” because that’s the adjective we wanted to describe our services. Thus Luxe Libations was born! Read more>>

Alexis Edney

We really wanted a name that had an earthy, natural tone. The main ingredient in our products us burdock root, so we came up with a play on “root” and ultimately thought of Root Theory. Read more>>

Derek Stelma.

When any broadcast network in Korea(mainstream, cable, social media) reports of any news that involves South Korea and America(i.e. Joint Military exercises, High Level Summit, The signing of new free trade agreement) they will refer to in Korean as “HanMi blank” Han means Korea or Korean and Mi(the same pronunciation as the objective pronoun) means America or American. Read more>>

Thao Tran.

The name of my company came from from my best friend. At the time, I had been baking a few different items that were always Earl Grey or lavender flavored as my obsession with tea is a bit intense! Read more>>

Justin Brown.

I came up with the name by using my creative thoughts. I thought the south is known for mudding, lakes and ponds, and just a lot of country way of life outings. So everything country I think of is kind of dirty. Dirty south has the impression of that, hey we have a lot of dirty houses. Let’s clean em up. Read more>>

Jaimie Beebe.

I get asked a lot how I came up with the name “The Boyfriend Bikini” for my new bikini company… and the story has some history. There’s a saying about how women level up after a horrible relationship ends; they travel more, get hotter, make more money, start new businesses, and fall in love with someone better. Well, I took that very literally! Read more>>

Wendy Kim

When I was eleven years old and in my math class, I raised her hand and was excited to learn and participate. After class, a classmate came up to me and said: “Wendy, you’re such a showoff.” I decided at that point that I had to play small, go with the flow and not make waves to be accepted in my community and culture. In my book (which is the same name as my compan), Beyond Blending In: An Immigrant Daughter’s Guide to Overcoming Cultural Obstacles for A Life of Abundance and Authenticity, I talk about my journey of overcoming cultural challenges and embracing cultural advantages and our diversity. Read more>>

Sophie Hunter

Our company is called Sorella Creative. We’re a boutique social media creative marketing agency offering services including social media, influencer marketing, content creation and graphic design to small businesses and brands in the fashion, beauty and lifestyle space. Read more>>

Mychal Reeves

Really easy story to tell, Crafty Pynk Scorpion originated from my love for art and it’s creative process. Crafty, I grew up with a mom who made greeting cards, jewelry, and always diy’d her way thru holidays like Christmas and Easter by creating door hangings, baskets, table decor and gifts for my brother and I.Pynk is for my godmother who passed away from Breast Cancer in 2010.. Scorpion, for my zodiac sign Scorpio. Read more>>

Emily Aull

I’m very lucky that this part of the business came very easily. Aull is my last name (pronounced “aull”) and Aull Organized was too good to pass up! Read more>>

Chanelle Shakoor

GoodLoveVibesllc Everything I make is crafted with love, intention and good vibes, and I hope whether it’s a sun catcher, bracelet or piece of jewelry, the person who receives it is able to see that. Read more>>

Sydney & Kayla Williams & Gilliam

We actually get the most questions about our name since it is the most eccentric I would say. But we got the name Twobrokecollegestudents because we met in our freshman year of college in Miami Florida in 2019 and We were broke and wanted to start a business. I always find it intriguing almost hilarious that people assume it’s for some creative message. Read more>>

Shannon Briggs.

My company rebranded in March 2022, after being in business for over seven years. Prior to this, my maiden name was the name of the company: Shannon R. Little. When we rebranded, we could have easily been Briggs Marketing or 901 Marketing, but that just doesn’t feel true to the core of who we are. We want to be the opposite of generic, and we feel like our personality just wouldn’t shine through with those types of names. Read more>>

Maya Hawthorne

Philosophy has been a long interest of mine. A comedy series that aired from 2016 to 2020 reawakened my love of philosophy. The series finale had me crying, feeling fulfilled, and asking myself many questions about what I wanted out of life and how I should carry it out. That rollercoaster of emotions and thoughts is exactly what it’s like being an entrepreneur for me. Read more>>

Domo Jones

It’s based on the idea of being in the “know”, but understanding that it’s based on life experiences and not from book knowledge which is why it’s spelled “In the KNO” Read more>>

Chris Harrell

I came up with the name of my company, Kulture Kitch’n, when I decided to become a content creator on Youtube. At first I was going to use my name but then I thought that would be too boring, and I wanted something more eye catching. I also wanted it to have some sort of cultural reference, since I enjoy food from many different cultures. This was also around the same time I started my plant-based/vegan journey. Veganizing popular dishes from different cultures around the world under one brand is the inspiration behind Kulture Kitch’n. Read more>>

Sakinah Ismial

The name of my company is Thrive Photography. Most photographers opt to name their business after their name, but the word “thrive” has become so special to me. I have a little girl named Aminah Rose who is now 6 years old. When she was 4 months old, she was a tiny little thing and her small frame concerned her doctor. At this time, I heard the term “Failure to Thrive” used for the first time. We were sent to a hospital for tests and observations. Read more>>

Nichole Sando.

Namaste Naturally got its name by combining components of two of our favorite things, yoga and nature. Here’s some background information about what Namaste means in general and what it means to us. We have been doing yoga since We were about 18 years old, on and off. Yoga has helped us calm our minds and help with realigning our minds and body. At the end of yoga, the term Namaste is used to appreciate, honor, and respect the light within us all.  Read more>>

Gabriella Varela

Coming up with the name of my company was difficult, I wanted a name that was uncommon but yet related to me. Elephants have always been my favorite animal but I couldn’t name my boutique “Elephant” so I decided to look up Elephant in different languages and found Olifant which sounded so classy and resembled what I stood for. The origin of the word Olifant is Dutch. Many ask me what does Olifant mean? Olifant in the Dutch languages means Elephant which resembles luck, wisdom, and protection. Read more>>

Alicia Cansino.

There is so much meaning to the name of my blog. When we purchased our home we only had our son and no plans for more kids. The house was perfect for us and everything we dreamed. Fast forward 7 years we now have 3 kids and our 1200 square home is a bit small for us, but oh is it a blessed home! That is how Bless This Little House was created. Read more>>

Ingrid Catala.

baymingo is the combination of two words bay and flamingo. It’s the pink flamingo that’s in the bay. The bay of Miami and Fort Lauderdale because the boats sail there. Read more>>

Deanna Gerace

I wish this was a magical, poetic story telling you the deep meaning of my brand name, but it’s definitely not. I landed on the name Moon Baby Crystals in early 2019 after finally gathering the courage to turn my passions into a business. I had a few ideas for what to call my company, but nothing felt quite right. Read more>>

Canesha Henry.

The Bride’s Beautician derived from my desire to treat every bride like a celebrity. The experience I give to each bride is personal. luxurious, and custom. I am their beautician and I transform into so many roles that day based on their needs. Read more>>

Samantha Padilla.

Canvas Creations. Whatever is in front of me is my, Canvas. I’m the Creator. Read more>>

Selasi Fredy

Silsah Adventures is a combination of two names; “Sil” from Silasi & “Sah” from Sarah which brought about the formation of the Travel Agency SILSAH ADVERTISERS. Read more>>

Lakaysha Redd.

Reddy To Clean is named after my last name Redd just with an added Y. Read more>>

Lilly Santiago

Lillies represents my name Lilly and Lions represents my zodiac sign Leo. Read more>>

Mercedes & Victoria Otano

The name of our brand, Malbec Bay, was born from a combination of the Argentinian wine Malbec and the area of the Bay. Read more>>

Kemi Sanni

Tessa’s is derived from my mother’s name – Theresa. Read more>>

Jamel Hadnot

Wanting something original, I came up with the name as a dedication to the Landry side of my family, deeply rooted in southeast Louisiana. Read more>>

Patricia Mahone

The name of my company came from a thought I had about myself and others like me. I was always shy and reserved, but I knew I had a gift inside me. I held high positions in companies, but I knew my mission was to help people find their purpose and passion. What I saw was that everyone has a gift or something special about them. Life situations and circumstances may have that special thing hidden. It is my mission to help people uncover and find that special thing (purpose) and walk with them along their journey. Hence the name Hidden Gems Consulting was born. Read more>>

Susan Barnhardt

It would be great if I said this was a brainstorm moment. The answer is pretty simple. As I was working on a report about developing a wool hemp blended yarn, I wrote the word SHEMP instead of sheep. I put the report through a spell check and the word came up. I looked at it and thought “wow, that would be a great name for a brand.” Read more>>

Tinnie Re’nee

Pretty Madame is a very unique name that I have created that took a lot of thought. While I was testing hair vendors until I found the perfect one fit for a Goddess. Pretty is a very common word but what does “Pretty” actually mean? Pretty is what makes you, YOU! It’s owning yourself unapologetically. Owning yourself unapologetically means that you have to be addressed correctly right? I Didn’t like the way “Pretty Lady” Sounded so I decided to find something similar – then It clicked. Pretty Madame! Read more>>

Tanequa’ Clark.

How did I come up with my name, A Touch of Brandy?! Well, when I decided to get back into braiding hair, I thought long and hard for a name that suits me. My girlfriend told me, to let it come to me. I kind of gave up on thinking, until my sister texted me, and asked “what do people call you, or what name do people know you by?” I replied “brandy”, because of Facebook. She said there’s your name, “A Touch of Brandy”. And I been rocking with it ever since. Read more>>