We were lucky to catch up with Bill Troveski recently and have shared our conversation below.
Bill, thanks for taking the time to share your stories and insights with us today. Learning the craft is often a unique journey from every creative – we’d love to hear about your journey and if knowing what you know now, you would have done anything differently to speed up the learning process.
The boring but important part of it all. Education is great but learning on the job is the best. Winging it and watching Youtube is vital for learning the basics, and then you take your craft in your own direction from there. Watch episodes about how your favorite podcasters make shows and record interviews, and then while editing your own work, every time you come across a problem google how to fix it. You slowly learn a lot of editing techniques from background noise cancellation to audio filters to little tricks that are hard to explain over text.
There’s nothing I really could have done to speed up the learning process. It takes time and you learn through the process. The hardest obstacles are the ones that no one has an answer to (which happens to frequently). For example, right now for some reason my audio is coming in quiet when recording podcasts and no mater what I do I can’t fix it! I do fix it post production but the audio quality just isn’t the same to me. Gotta wing it sometimes. Also SEO (search engine optimization) is very important.

William, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
If you’re in or going to college I highly recommend joining clubs. I graduated almost two years ago from UConn (huskies basketball team is 8-0 right now!) with a degree in mechanical engineering and one thing I learned during my undergrad is that engineering is boring. Joined the university’s radio club and got hooked. I decided one day to make my own show and went from there.
Podcasting can be a creative endeavor and that’s what I like about it. I like making trailers and combining the music with audio. Obviously talking with guests is my favorite tho. What I’m most proud of is the guests I have been able to get to appear on the show. A lot of work goes into making “The Way” a brand, and as a result I’ve had some pretty famous and notable guests on the show. I’ve been able to talk with people who are widely cited for their work, guests who frequently appear on television, Pulitzer Prize winners, top drafted athletes, senior C.I.A. officers, Navy Seals, top Dark Matter researchers, and even one time had a death row inmate call in from prison. The guests make my show.

Any advice for growing your clientele? What’s been most effective for you?
Website
Easily hands down, making a professional and well formatted website is the key to growing a show. When someone is interested in coming on the show, or someone is interested in listening, a website gives the show credibility. It shows people it’s a brand worth putting time into.
Also when emailing someone, keep it under 4 sentences.
For you, what’s the most rewarding aspect of being a creative?
I get to do what I want and say what I want kind of like you know sorta sometimesish it’s likeee shit. Basically, I can talk how I want and about whatever the f*ck I want because I am in control of my content. Now, if I do a bad job I will lose listeners obviously so I still do the best job I possibly can, but I’m given the freedom to f*ck up, make mistakes, and take the shows direction in the way I think is best. I don’t have to worry about fitting into a brands image because I get to make my own image.
Contact Info:
- Website: https://www.podcasttheway.com/
- Instagram: https://www.instagram.com/podcasttheway/
- Twitter: https://twitter.com/PodcastTheWay
- Youtube: https://www.youtube.com/channel/UCaKm8fpzi2iQXURCtaQGPRQ
- Other: LinkedTree – https://linktr.ee/TheWayPodcast

