Alright – so today we’ve got the honor of introducing you to Alexis Edney. We think you’ll enjoy our conversation, we’ve shared it below.

Alexis, thanks for taking the time to share your stories with us today We’d love to go back in time and hear the story of how you came up with the name of your brand?

We really wanted a name that had an earthy, natural tone. The main ingredient in our products us burdock root, so we came up with a play on “root” and ultimately thought of Root Theory.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’ve always been interested in skincare. A big reason is because I struggled with acne as a teenager and in my mid-twenties. About six years ago, I moved to D.C. and was introduced to my two partners, Stephanie and Camille. A couple of years later, Stephanie was introduced to burdock root, and how it can be used in skincare. The three of us started to use burdock root based skincare products, and loved the effect it had on our skin. We then decided to become business partners and create a skincare company of our own.

Root Theory provides our customers with natural skincare products. We differentiate ourselves by using burdock root in all of our products. We are most proud of the response we’ve gotten from our customers. Burdock root is not commonly used in skincare, so once people learn about the products and try them, we’ve received great reviews.

Where do you think you get most of your clients from?

Social media has been the best source of new customers for us. When we first launched, social media was the most cost efficient way for us to connect with future customers. We worked on ways to engage our followers, no matter how small the number was. We wanted to be a personable brand, where our customers could relate to Root Theory from all points in their skincare journey.

We’d love to hear about you met your business partner.

I met both of my business partners through my first full-time job after graduating college. Stephanie and Camille helped mentor me, and through the mentorship, we all became friends as well. Stephanie and Camille are very smart, hard-working women, and when the business opportunity came about, I didn’t hesitate to join them,

Contact Info:

• Website: https://www.roottheoryskin.com
• Instagram: https://www.instagram.com/roottheoryskin/
• Facebook: https://www.facebook.com/roottheoryskin/