We were lucky to catch up with Jaunitra Watkins recently and have shared our conversation below.
Jaunitra, looking forward to hearing all of your stories today. How did you come up with the idea for your business?
I have the biggest candle fetish ever! I always like for my home to smell good so I would always purchase candles. I would light a candle for just about anything. Anything there was a sale going on somewhere for candles, trust me I was there getting more than enough. I then told myself one day I’m going to make my own candles, which I did end up doing but just for fun. That later turned info my family asking me to make them. I use to get so many compliments on my candles and that I should start selling them. Everyone use to tell me that my candles look so unique. It took me a while to take the leap of faith to start my own business. I came up with the name Uneek Kandlez before I started my business. I kept saying “When I do start my business, I will name it Uneek Kandlez”. And so I did!
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
My name is Jaunitra Watkins, I am the Chief Candle Maker of Uneek Kandlez. I am married to the love of my life and my middle school sweetheart Robert Watkins III and have a beautiful daughter, Aalia Watkins who is 5 and keeps me busy all the time. I started making candles about 5 years ago just for fun. I got so many compliments about how unique my candles were that I wanted to start my own business. I instantly thought of the name “Uneek Kandlez” and I stuck with it. All my candles and wax melts are made with 100% natural soy wax. Soy wax is a vegetable wax made from the oil of soybeans. After harvesting, the beans are cleaned, cracked, de-hulled, and rolled into flakes. A well-made soy candle will burn cleanly and slowly. All of my products are hand made and hand poured. I have a variety of size candle jars and wax melts. I have 4oz tin cans, 10oz, 14oz, and 16oz jars. I also have Wickless Candles. These candles are perfect for anyone who does not like an open flame in their home. You simply place the candle on a warmer and enjoy the beautiful aroma. Wickless Candles are available in 4oz, 8oz, 11oz and 16oz. You can bundle them with a warmer. My wax melts are available in different shapes and sizes! I put so much love and care in my products. Your home is your sanctuary and you should only allow the best stuff inside of it!
Where do you think you get most of your clients from?
Going to Pop Ups/ Being a Vendor and Networking with people. I wouldn’t say I am a shy person at all, but starting my business has allowed me the opportunity to meet and network with so many new people. Now and days word of mouth means a lot so I always find ways to get out and network. While I’m out shopping in a store, If I see someone in the candle section I will walk over to them and introduce myself and my business. If a particular store allow people to post their business cards, I will always make sure I put them there. You just never know, all it takes is for one person to spread the word.
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
Patience is key! I wanted this to come so fast that starting off I was so inpatient. When making candles, you have to have patience. There will be trial and error all the time. But that is what you learn from. I thought I knew it all starting off but I didn’t. I had many failed products and it does get expensive but I just kept on pushing because I knew I was going to like the results in the end.
Contact Info:
- Website: www.uneekkandlez.com
- Instagram: @Uneek_Kandlez
- Facebook: Uneek Kandlez
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