Alright – so today we’ve got the honor of introducing you to Yasmin Santana. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Yasmin thanks for taking the time to share your stories and insights with us today. What’s the backstory behind how you came up with the idea for your business?

DESIRE TO ENTREPRENEURSHIP: THIS IS HOW JAZZ COSMETICS WAS BORN

The desire to undertake! a young Latina Mother in the USA. Yasmin Santana Since she was a child, she dreamed and wanted to create her own line of beauty cosmetics, a line for all ages. Jazz Cosmetics was born in the USA, Pennsylvania in 2020 in the covid 2019 quarantine. A year of frustration, of confinement without being able to work, without being able to leave the house was the main push to turn on the switch that had been off for many years. I turn on the switch and that idea reappears, that dream to be fulfilled… I turned to see my 5 children who are my driving force of life and I told them it is time to overcome fear and doubt. Questions arose like would it work? Would there be anyone who would buy these beauty products? Would the line be successful? Among so many questions and unknowns I told myself: whoever does not risk does not win and dreams have to work to make them come true! So I got going and went for my dream!

My main focus was to offer a line with essential natural ingredients, which come from natural herbs, minerals good for all skin types, regardless of age, race or color and free of all animal cruelty

Yasmin, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Yasmin Santana CEO/Founder of Jazz Cosmetics LLc. I was born in the Dominican Republic on July 29, 1988. I am a makeup artist, former psychology student, Wife and Mother of 5 children, my children are my greatest source of inspiration and love, because of them I was forced to abandon my English studies as a second language and psychology. I couldn’t continue, there was no one to take care of the children to continue with my studies. In 2015, driven by the passion for makeup, I started my professional studies at Vizio Makeup Academy, an online academy. I prepared myself and I obtained my professional makeup degree, I dedicated myself as a makeup artist until I turned What I had been dreaming of since I was a little girl. I decide to undertake with the support of my husband and family… For me it was an adventure, against all odds and overcoming adversities.

Starting to build my makeup line from scratch has taught me a lot and I am so blessed with that knowledge… Our line started with eyeshadows, matte lipsticks collection, eyelashes, then we launched more products: face foundation, concealer, highlighters, Mascara, eyeliner pencil ect.

Birthing a brand, a team, manufacturing, compliance, etc. is challenging, but here we are! I have the best of the best for you! Everything is cruelty-free, vegan, gluten-free, paraben- and sulfate-free, and suitable for everyone.

What do you think helped you build your reputation within your market?

I start with this sentence

Warren Buffett:

“It takes 20 years to build a good reputation and five minutes to ruin it. If you think well about it, you will do things differently.”

Building a good reputation is not something simple for a company that is starting from scratch, we are creating a name, a brand, a reliable product. The reputation of a person or company is a powerful asset if it is seen as positive by others. Being respectable can distinguish one professional from another or influence clients and colleagues. Building a good reputation as an individual or business takes time and effort, and the success of a person or business may depend on it.

A good professional reputation can affect job offers, promotions, and team morale, as well as your customer base, growth, and profits. In a highly competitive environment, the reputation of a person or company can help people make decisions. It is important to remember why corporate reputation has strategic value for the company: it influences behavior and influences future value. A good corporate reputation can help a company and it is what helps us to Promote the belief in the markets that companies with a good reputation can create more value in a sustained manner over time.

strategies that have been favorable to create a reputation

Quality.

• Honesty.

• Good service.

• Attention to our clients 24/7

• An entrepreneurial spirit.

• Get positive media attention.

• Motivate and keep customers satisfied, interact with them in a positive and creative way that makes them feel valued.
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• Always be open to learn and understand! We continue to build a strong reputation based on effort, hard work, connections, talent, loyalty and support.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Customers want to feel valued as individuals and not be treated as just another buyer of the product. That’s why we first get acquainted with the client, I personally communicate with them via chat, email, Instagram ect. I assist you, I help you especially in situations of great stress where customer service becomes a great need. In addition to showing my gratitude and affection at the end of each interaction, other highly effective ways to show our appreciation is to reward them for their loyalty. Loyalty programs are great incentives to keep customers coming back; We offer you coupons, discounts for your next purchases, surprise gifts for your purchase. In other words, customers will always come back if they have a great experience with the company, so we do everything we can to make that happen. We offer an experience with our pleasant, friendly and empathetic staff.

Contact Info:

• Website: https://jazzcosmetics.net/
• Instagram: @jazzcosmeticsllc, @jazzcosmeticsrd