Alright – so today we’ve got the honor of introducing you to Matthew Martin. We think you’ll enjoy our conversation, we’ve shared it below.

Matthew, thanks for taking the time to share your stories with us today We’d love to go back in time and hear the story of how you came up with the name of your brand?

I got the nickname “Ten Four” from my grandfather. My birthday is on October 4th (10/4), so every time I’d see him he’d greet me by saying “ten four good buddy!”. When it came time to pick a name for my video work “Ten Four Visuals” felt like a very natural choice. In fact, I don’t think I even considered any other names. I love it because it has a personal meaning for me and it’s just got a nice ring to it!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I got into videography the same way many people in this industry did; having fun as a kid! As early as I can remember, I was making homemade movies with my siblings and friends with whatever I could get my hands on. Whether it was a webcam or the family camcorder, we loved just having fun and making movies. Through making these homemade movies, I learned the basics of video editing, and to a certain extent, storytelling. As I got older and kept improving my videography skills, I realized that this was something I really enjoyed doing; the whole process, from start to finish. Which has led me to where I am today.

I strive to make my clients visions and ideas come to life. I think video is such a powerful medium of communication for creative work. Specifically on social media, video content has become arguably the best way for a brand/company to market themselves to consumers, so I always try to come up with creative content ideas for my clients to use across social media platforms. I would say about 85-90% of my work is for social media, so that has definitely become more of a specialty for me.

I’m always most proud of my work that is tied to a message I believe in. Obviously, any personal projects I’ve done usually fall under that category, but I have also been fortunate to work with different clients and brands where this is also true for me. For example, The Red Letter Project is an awesome women’s tactical training event/group that I’ve gotten to work with over this last year. The Red Letter Project equips women with the ability to defend themselves and help others in crisis, while also putting an emphasis spiritual growth in each woman’s life through group Bible studies and discussions. As a Christian myself, it has been so cool to get to work on and with a project like this!

What do you think is the goal or mission that drives your creative journey?

In short, my goal is to create something. Nothing makes me feel more alive than creating something (or anything) that I’m passionate about, and I believe that to be my main driving force in videography. I enjoy creating across many different mediums, but videography has been the thing that I can exercise that muscle with most consistently.

What’s worked well for you in terms of a source for new clients?

Word of mouth and personal connections. Marketing myself on social media has brought in some work for me, but ultimately being able to network with other creatives and working with/for my clients has led to most opportunities for me. As I mentioned before, I’ve been fortunate to work with some awesome people who have been super supportive and helpful towards me and my work.

Contact Info:

• Instagram: @tenfourvisuals
• Youtube: Ten Four Visuals

Image Credits
Daniel Martin