We were lucky to catch up with Annasha Cherebin recently and have shared our conversation below.

Alright, Annasha thanks for taking the time to share your stories and insights with us today. Too often the media represents innovation as something magical that only high-flying tech billionaires and upstarts engage in – but the truth is almost every business owner has to regularly innovate in small and big ways in order for their businesses to survive and thrive. Can you share a story that highlights something innovative you’ve done over the course of your career?

I’ve made a few changes with regards to my promotional strategies, I focus on trends, I’ve improved my marketing skills, I collaborate, and I also offer free complimentary services. But, most importantly, I set concrete goals for myself while being surrounded with individuals who can help me excel and inspire me to do better.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?

My Name is Annasha Cherebin. I have been a certified professional MUA for 16+ years. I am a mother of three boys. I’ve been married for 11 years to a wonderful and kind man who always puts me first and makes me feel like I am the prettiest lady in any room.

I firmly believe that every woman is uniquely beautiful and I also firmly believe that beauty comes from within. Makeup should be used to enhance a woman’s true beauty, she should still look and feel like herself and not feel the need to cover up her perceived flaws. You should always allow your true self to shine while wearing makeup.

My passion for makeup stems from walking away from a physically abusive relationship. This individual would undermine me in every way possible. He would make me feel unattractive and not worthy. Even when I was wearing the most expensive dress and the best makeup I would still feel like I was in a dark room all alone. With that being said, I decided on something that would enable me to help my self confidence excel and a hobby that I would enjoy that could also help other women  in my situation.  This is where I decided to attend cosmetology school. I am proud of myself because I got to meet beautiful women from all ethnic backgrounds. After completing their makeup application they looked in that mirror and smiled with beauty and grace. I am very easy to get along with, I take pride in my work and it goes without saying that I am very professional.

Any advice for growing your clientele? What’s been most effective for you?

I’ve found that the most effective way to promote my business on social media is to keep my site updated, to look fresh and to maintain excellent customer service with all of my new and potential clients.

Do you have any insights you can share related to maintaining high team morale?

The advice that I would give to promote team morale would be to review short term goals every so often, to reward your team in order to make them feel a sense of belonging and to ask for their input. It is also important to give your team the tools to become successful, to train them to become excellent, to incorporate fun in your endeavors and to let your team know that you appreciate them. Last, but not least, it is of utmost importance to promote work life balance.

Contact Info:

• Website: www.annashasmakeupmagic.ca
• Instagram: annashasmakeupmagic
• Facebook: Annashasmakeupmagic

Image Credits
Natural Image Photography