We recently connected with Sajie Jay and have shared our conversation below.

Sajie, thanks for taking the time to share your stories with us today So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

My mission is to assist as many women as I can on their fitness journeys by positively impacting their mental, emotional and physical wellness.

I realized this was my mission as I went through the #75hard program earlier this year. #75hard changed my life and it allowed me to truly see and understand my purpose. I always knew I was doing what I was called to do but the how and why was still unclear so being able to understand that I am not just a fitness trainer, I’m really a coach who’s been blessed with the ability to transform women’s minds and who takes the time to learn and understand my clients “whys” I’m able to assist them much better on their physical journeys because I am tackling the true issue and we all know that the body only does what the mind tells it to do so if I can convince you that you can do anything you’ve set your mind to such as losing 100+ pounds, reversing medical diagnosis of being pre-diabetic and hypertensive, and even battling postpartum depression then the chances are much higher to reach that goal because I’ve helped you see it is attainable.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My name is Sajie and I am the creator of SajieJayFitness. I unofficially began my brand in 2017 by documenting and sharing my personal fitness journey via IG! I felt like posting and being transparent about where I was at with my fitness journey would help hold me accountable and it did all while also inspiring many others to join me.

I got my start into this industry through firsthand experience, and these were the skills that my trainer/mentor saw in me that pushed her to encourage me to become a personal trainer, she believed that I would be great at it and she in fact was correct. I had mastered consistency and discipline within myself and was ready to transfer those skill sets to encourage others to do the same. I have currently been on my own personal journey now for almost 5 years and I have been successfully assisting women on their journeys for over 3 years now.

I currently offer personal, small group, live virtual and online training to women, I also have an online store that I sell merchandise such as t-shirts, crop tops, workout gloves, jump ropes, resistance band and online workout programs.

The problem that I solve for my clients really has been community and visibility in the fitness arena that has allowed them to show up for their selves in a very safe space. Getting into shape can be daunting and, in this day, and age of social media I feel like fitness has such a narrow representation of what “fit” looks like and it’s the furthest thing from the truth. Fitness is not one size fits all and that’s the message I preach to my clients. I feel like the safety I’ve created in my community of women has allowed my clients to thrive and achieve results beyond their imagination not only physical but mental and emotional as well and having a trainer who is still very much present on her own journey creates vulnerability and transparency which is so important in any successful relationship. I believe these are the things that sets me a part as a trainer.

I am extremely proud of my brand and its growth! My mission is to touch as many women lives as possible by pouring into them and letting them know that they are not alone in their struggles with their image. Instead of bashing and tearing down their appearance I want them to love what they currently see and know that that is not their final form if they don’t want it to be! there is always time to redesign and become the BEST YOU! whatever that may look like to you as long as you’re willing to put in the work.

Do you sell on your site, or do you use a platform like Amazon, Etsy, Cratejoy, etc?

I currently run my online store through Shopify, and I just recently became an influencer for Amazon so I will be sharing my storefront soon as I finish adding the necessary items. I chose shopify long before I was even selling anything. It was just one of those things where ecommerce started to blow up as so many businesses were being created due to the boom in social media marketing, Shopify always appealed to me for its simplicity, numerous features and monthly fee of only $29 which is why I chose that as the platform to begin my ecommerce journey as I worked to expand my business. Shop with me today at sajiejayfitness.com!

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I think being consistent and being transparent during my entire fitness journey and career is what allowed me to build the reputation I have in my industry. When you hear my name, you immediately know that I’m reliable and that I’m going to be the hardest worker in the room. I take my craft very seriously and it shows which is why so many women want to work with me! They see me and they know that they will receive a quality experience working with me because I hold myself to the highest standard and I expect them to do the same with their selves.

Contact Info:

• Website: sajiejayfitnes.com
• Instagram: instagram.com/sajiejayfitness
• Youtube: sajiejayfitness