We recently connected with Glenda Boone and have shared our conversation below.

Alright, Glenda thanks for taking the time to share your stories and insights with us today. What’s the backstory behind how you came up with the idea for your business?

I came up with the idea of becoming a Brand and Digital Marketing Consultant in 2008 after being tasked with raising money to start a new business unit within an organization. Marketing strategies were changing as the internet was beginning to rise in the market, and more and more persons were being driven to the internet to conduct research,

While the internet was available as a resource, there was virtually NO information on how to use the internet effectively to market your services. Hence I began to study digital marketing, specifically focusing on brand awareness and monetization.

After successfully raising a quarter of a million dollars utilizing digital marketing strategies, I realized I had developed a set of skills that would be valuable a fulfill a need in the marketplace. People needed to be educated on HOW to use the Internet and the power of digital marketing, and I solved their problem.

I used many out-of-the-box strategies to scale my business, including e-courses, self-published books, and webinars, As these options were unheard of back in 2009 and 2010. However, the most successful approach was creating a YouTube channel and YT show entitled Coffee With Glenda and Friends. This show has helped me gain clientele globally as well as the ability to monetize from the platform.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Glenda Boone is a Brand Management and Digital Marketing Consultant with more than 25 years of experience. She has planned some of the country’s most notable events including The nationally televised Historic Ebenezer Baptist Church’s Election Night Coverage of President Barack Obama and the memorial service of Coretta Scott King. Further, she has helped pastors produce logistical plans and playbooks for some of the most noted and fruitful religious conferences held in the US including the Kingdom Conference that was used as a business model to form Megafest. Also recognized for creating arts and entertainment productions, Glenda has collaborated with several acclaimed visual, performing, music literary artists and producers, including Annie Lee, (Fine Artist) Billy Dee Williams, (Actor-Fine Artists) Xernona Clayton, (founder of Trumpet Awards Foundation), and Kathy Hughes (TV One/Radio One), as well as some of the country’s most acclaimed religious leaders including Bishop Walter S. Thomas, Rev, Al Sharpton, Rev. Jesse Jackson, Bishop Paul Morton, Bishop TD Jakes, Bishop Eddie Long, Rev. Dr. Brad R. Braxton and Rev. Dr. Raphael Warnock, to name a few. During her tenure in this field, she has developed relationships with more than 1,000 churches as well as an accomplished network of ministers, communicators, audiovisual service providers, meeting planners, and public relations specialists, enabling her to provide her clients with the expertise networks, venues and audiences they are seeking to serve. Realizing the marketing landscape was changing in 2009, Glenda set out to learn digital marketing strategies that would assist Pastors and small business owners in navigating digital marketing platforms. Today Glenda is sought out by many to provide eChurch training, workshops, and online marketing, media buying, and social media management services to the clients she serves. Glenda attended Coppin State University and earned a Bachelor of Science In Business degree with a concentration in Project Management from the University of Phoenix. She and her husband, Milton, are the proud parents of three daughters.

We’d love to hear a story of resilience from your journey.

During the Pandemic both business sectors that my company relied on were affected drastically, churches and small business owners.

It was one of the most difficult time in the life of my company and I seriously thought I would have to close my doors.

I then began to reflect on how far I had come and how much blood, sweat, and tears I put into my business, and one day, I stood in front of a mirror and said to myself, I simply refused to give up!

While most people were chilling at home and watching Netflix, I never worked harder to keep my business afloat. Every day I made calls to small business owners and pastors, helping them at such a reduced rate many would just pay more on the invoice. I asked for referrals and reviews, wrote ebooks and blog posts, and kept making YouTube videos; after 8 months, business began to pick up and I was building momentum, self-confidence, and receiving positive cash flow statements.

While this was one of the most difficult times I have experienced as a business owner, it also confirmed for me that the only way you will fail at anything is if you QUIT! and everything you experience during a rough period serves as an opportunity for GROWTH!

Can you talk to us about how your funded your business?

To start my business, I invested in myself by taking a secured loan against my savings in my bank. I figured if I had money and sweat equity in the project, I would be more motivated to treat it as a business, not a hobby.

Contact Info:

• Website: https://glendaboone.com
• Instagram: https://instagram.com/glendaboonethemuse
• Facebook: https://www.facebook.com/glendaboonethemuse
• Linkedin: https://www.linkedin.com/in/glendaboone/
• Twitter: https://twitter.com/glendaboonethem
• Youtube: https://www.youtube.com/channel/UCkn9A5BJGJ9NGbVFEEIbV2Q