We caught up with the brilliant and insightful Amber King a few weeks ago and have shared our conversation below.

Amber, appreciate you joining us today. Was there a moment in your career that meaningfully altered your trajectory? If so, we’d love to hear the backstory.

My defining moment in my professional career would be getting certified as a personal trainer through International Sports Science Association. I believe that made the first impact of my professional fitness career. As becoming a certified personal trainer, I started my own fitness business Integrity Fit LLC and took on supplement sponsorships for FNX Fit, EPN Supplements and 2022 1stPhorm Athlete Search. Getting sponsored was absolutely amazing to me, to represent someone’s brand, making commission sales, making a leadership impact on the fitness community and as well doing what I love the most.

Amber, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I started my fitness journey by running track and cross country in high school. Training days & sometimes nights to make personal best times at my high school meets, with aspirations of becoming a professional track runner. After graduating high school, I went to trade school and studied to be a dialysis technician in healthcare & expanded more knowledge throughout the top healthcare facilities in Philadelphia. Throughout that process, I still had a passion for fitness & didn’t want to let it go by getting caught up with work. Later on, I started training for bodybuilding for the World Physique Federation of USA. During this time, posing, protein, weightlifting techniques & nutrition was all new to me for bodybuilding. Certain piers that were around me in the gym would guide me in knowledge & techniques and we would also help each other gain personal best lifts. As my life went on, I’ve became a mother & held off on fitness until my body got back to normal. Once, everything started to come together my mother passed & that made everything on a standstill in my fitness life. I didn’t have the urge to go the gym, I was eating for comfort & not seeing the bigger picture during those tough times. Later on through the years, I’ve gotten back on track with my physical & mental purpose of life & excelled my dreams that were placed on hold. It took a year to lose my excessive weight that I’ve gained and my body is now more fit & healthier than ever! I encourage anyone who has goals to, succeed the best way possible through any circumstance of life, by finding a purpose of intention & staying consistent.

Any advice for growing your clientele? What’s been most effective for you?

My most effective strategy for growing my clientele would be showing clients variety of workouts, sets, reps, techniques, stretches and showing them how it can benefit from each workout. Fitness terminology can be very tricky at times, explaining on what each muscle does & what it is for but I love to teach clients the best way possible for them to learn, understand & having patience with them to help reach they’re yearly or monthly goals.

Training and knowledge matter of course, but beyond that what do you think matters most in terms of succeeding in your field?

For succeeding in my field, I started becoming my own social media manager by creating fitness videos, content, managing & staying up to-date with my insights and engagements. I love to take notes by, trickling down on what people love to see, how they express they’re passion for the fitness community, what they find engaging & overseeing how it impacts they’re workouts or nutrition on a daily basics. Social media is growing faster everyday, but by keeping each generation hip, healthy & knowledgeable is my biggest inspiration to the world. I am honored & grateful for the opportunity everyday, to be the go-to person for fitness help or nutrition, for today’s world & manage to excel through my personal aspirations in my life.

Contact Info:

• Website: www.integrityfitcoach.com
• Instagram: @integrity.fit
• Other: Personal Instagram Account: @amberyvonnek

Image Credits
EPN Supplements, FNX Fit, 1st Phorm, World Physique Federation USA, Integrity Fit LLC, International Sports Science Association