We’re excited to introduce you to the always interesting and insightful Dr (hc) Raechelle “Rae” Johnson. We hope you’ll enjoy our conversation with Dr (hc) Raechelle “Rae” below.
Dr (hc) Raechelle “Rae”, thanks for joining us, excited to have you contributing your stories and insights. Let’s talk legacy – what sort of legacy do you hope to build?
The idea of leaving a legacy is to have an effect on something’s future long after your own involvement has ended. I can make a positive difference in my clients’ businesses by planning, developing, and offering evergreen content marketing.
Increased sales and customer loyalty is attributed to the abilities to raise brand awareness, encourage genuine interaction, exert influence in one’s field, and stimulate more interest from potential buyers.
I working hard to earn my customers’ trust by providing them with excellent service and goods. I leave behind these items.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Good question! Simple answer, this journey began while I worked to establish my first company, RPM (Raechelle’s Publishing & More). I had difficulties navigating through the red tape and my fellow business owners made me feel like the steps to properly starting were classified.
So as I began to learn the ins and outs I shared the knowledge through instructor lead courses and seminars. Knowledge should be given no smothered.
My company began to change as I grew, my srudents became my clients. Once provided with structure the next logical steps were driving traffic, creating eads, and increasing sales potential. We added to this wash, rinse and repeat, formula brand awarness and exposure, and Kreative Ink was birth.
My business evolved from visual communications to digital marketing, to branding to now flowing in our lane of content marketing.
Content marketing increases your ability to communicate effectively with a variety of buyers.
B2B, while there may be fewer clients overall, the value of each one is substantially greater because most serve specialized markets.
B2C, content marketing speaks directly to consumers with no intermediary, resulting in a shorter sales cycle. The individual consumer makes the final decision, usually based on rational and emotional thinking.
At Kreative Ink, high-quality content is combined with an effective search engine optimization approach, the cumulative effects are exponential. When completed, content has nearly infinite potential to attract free, organic visitors to a website, without having to fight with adverts for prime placement.
When compared to other forms of marketing such as paid commercials, video marketing, and traditional marketing, content marketing is seen as one of the most cost-effective strategies despite its seemingly expensive initial investment.
Kreative can get a lot of mileage out of client produced content when recycled, updated, and used for different purposes, all for very little outlay of time and money.
Therefore, unlike other forms of advertising, the cost per use will decrease the more you reuse it.
What do you think is the goal or mission that drives your creative journey?
Content remains king whether you’re employing an inbound or digital marketing strategy. Overcoming obstructions and cutting through background noise has always been one of my greatest strengths. Using my kreativity is my way.
Finding new ways to explain how my clients’ solutions answer their consumers’ “why” and foster brand loyalty is a constant goal of mine. Defining brand, voice and messaging is the first point.
How do you keep in touch with clients and foster brand loyalty?
When I take on a new client, I treat them like family.
I encourage my clients, both individuals and businesses, to move beyond our transactional relationships into ones based on mutual respect and care. Kreative is devoted to its clientele and operates accordingly.
We understand the way consumers are treated is a delicate thread thats go through levels. When our customers believe that Kreative doed not value them, that we are not eager to collaborate with them to find answers, and that we are not fully committed to providing them with the best services available, then we have failed.
Instead of having customers, we focus on building long-term relationships with partners who are just as committed to constant contact as we are (through our website, social media, email, and SMS).
Contact Info:
- Website: http://kreativeinkllc.com
- Instagram: @kreativeinkllc
- Facebook: @kreativeinkllc
- Linkedin: https://linkedin.com/in/kreativeinkllc
- Twitter: @kr8tivink
Image Credits
Sean Timothy Emma Burcusel Shannyn Casino