We recently connected with Terrance Casteal and have shared our conversation below.

Hi Terrance, thanks for joining us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

In the industry of beverages its usually standard to make a product efficiently at the lowest cost meaning the low-quality item is sold to you at higher price. Here at Wicked Lemon our goal is to get a high-quality product in everyone’s hands. The way that we accomplish this goal by using fresh lemons, nothing about our lemonade is powdered, we take our time straining pulp for maximum flavoring. As our knowledge in herbs grow, we bring to you many ways to enjoy lemonade smashing the summertime only barriers for a delicious drink.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I got into this industry at the beginning of covid and my wife was pregnant, and I couldn’t go back to work due to all businesses being shut down. During this time sitting down for about a week, I finally developed a potential business idea. Originally, I started under the name of HoodSnaxz in Atlanta, but after a year of perfecting my craft and building my knowledge and repertoire of taste, I decided to turn HoodSnaxz into a legitimate business which is what we now know as Wicked Lemon.

We’d really appreciate if you could talk to us about how you figured out the manufacturing process.

I found vendors for my fresh fruits, bottles, and labels. The whole manufacturing process was pre-planned along with the capital. One of the biggest jumpstarts for Wicked Lemon was utilizing amazon and the local farmer’s market.

Where do you think you get most of your clients from?

My source for new clients is in-person interactions. People believe what they can see most times and that’s how we attract our customers. The in-person conversations about our products build trust between our parties. We know we have an awesome product, and we know we have awesome customer service. Our method of strategy is about the location because we make fresh, no pulp, no powder lemonade for anyone to taste. The product is just about the taste alone, it’s about the texture, freshness, distinctness, quality, and most of all the lasting memories left on your tongue that makes you want more.

Contact Info:

• Website: wickedlemon.net
• Instagram: @wicked_lemonade
• Facebook: Wicked Lemon
• Yelp: Wicked Lemon