We caught up with the brilliant and insightful CLIFTON SHERROD a few weeks ago and have shared our conversation below.
Alright, CLIFTON thanks for taking the time to share your stories and insights with us today. What’s the backstory behind how you came up with the idea for your business?
Fire n Smoke was birth out of preparing delicious food for friends and family. I started posting pictures on social media and preparing lunches for my coworkers. I quickly realized there was a demand for my offering. My wife encouraged me to enter into the Theta Mu Mu Cooking Ques, I entered my Award-Winning Seafood Lasagna and received 1st place for the main entree. This inspired me to officially launch Fire n Smoke, LLC in the fall of 2019. We a broad catering menu. Smoked brisket, salmon, crab cakes and balls, pulled pork and chicken, and ribs just to name a few.
CLIFTON, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
My name is Clifton Sherrod, Jr., I started in the catering business cooking/grilling food for my family and friends. They would enjoy the food so much, I decided to step out on faith. As a trained Social Worker with my MSW., I was trying to figure out how the two what together lol.
The only issue I ran into was our first dinner sale in Summer 2020 yielded over 100 orders and our customers had to wait longer than we would have liked. We sought feedback from our customers and streamlined our menu to include the most popular items
The items on the menu are smoked brisket, ribs, pulled pork & chicken, smoked jumbo lump crab cakes, and the Award Winning Seafood Lasagna.
The thing that set me apart from others is my time. I take my time preparing all my dishes. My clients have said they can taste the love in the food.
The thing I’m most proud of is have a supportive family. I wouldn’t be able to do this without them.
Can you tell us about what’s worked well for you in terms of growing your clientele?
Social media, word of mouth and always taking the opportunity to speak about Fire n Smoke LLC.
How’d you build such a strong reputation within your market?
I stand behind my food, service, and reputation. Those that have dealt with me know I put quality in front of quantity.
Contact Info:
- Instagram: FIRENSMOKE1911
- Facebook: Fire N Smoke LLC