We were lucky to catch up with Tracee Lynn recently and have shared our conversation below.

Tracee, thanks for joining us, excited to have you contributing your stories and insights. How did you come up with the idea for your business?

I launched my business for the first time in 2007, I enjoyed creating beautiful scents that people would enjoy in their homes. After a year or 2 I stopped making candles and didn’t relaunch until 2020. My relaunch journey was much more impactful and meaningful to my journey. I relaunched my business with a more thought out plan on how I wanted to present my business as a luxury brand, I wanted to pour affirmations into people in the way I learned to pour them into myself and in my life journey. When I stopped making candles the first time and restarted, there was so much more of “life” that had taken place for me. I learned more about myself, I learned how to take my lessons into my next season as wins and more importantly I learned the power of positivity through affirmation. Our words are important and how we use our words to describe ourselves and talk kindly to ourselves is even more important. The affirmations for each scent are curated based on the scent notes that each scent benefits in our mind and overall wellness and from there affirmations are created to lift that specific mood.

Tracee, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m all about overall wellness and taught Zumba for 10 years, I’m still a licensed Zumba instructor however taking a break to focus on helping others with their mental wellness for me is priority. I take joy in knowing that after a long day, lighting one of my candles and reading the affirmations may change someones day. I take pleasure in understanding how our mental well being and peace are the nucleus to how we funtction day in and out. Having a luxury brand is important to me because I feel we all deserve clean luxurious scents in our lives and homes.

How about pivoting – can you share the story of a time you’ve had to pivot?

My business was originally Miss Lynn’s Candles of Affirmations, my grandmother came up with this name and I absolutely love it however I wanted my brand to be easy to say & find so I rebranded to MLCA Lux Aura. I wanted it to be a full brand of products and not just candles. In order to make sure my customers understood that it was more than candles and it was an easy name to type in the search bar, I felt a rebrand was necessary.

How’d you build such a strong reputation within your market?

People fall in love with you first and I have built my brand on being transparent in my lifes journey. I love sharing the ups & downs to let people see themselves in me. We all have a story to tell and I feel my story is no different than most, I just don’t mind sharing it and encouraging others through my story.

Contact Info:

• Website: www.mlcaluxaura.com
• Instagram: https://www.instagram.com/mlcaluxaura/
• Facebook: https://www.facebook.com/mlcaluxaura
• Linkedin: https://www.linkedin.com/company/mlca-lux-aura

Image Credits
Pets and People & Joe L